Rockstar

AI-powered, human-led recruitment platform

Head of Affiliate and Partnerships

Business Development & PartnershipsConfirmed live in the last 24 hours

Full-timeRemote in USANo salary listed

About the Job

Requirements

At least 4 years of experience running affiliate or creator partnership programs for a direct-to-consumer or e-commerce brand.
Deep familiarity with affiliate platforms such as Impact, ShareASale, Rakuten, or similar networks.
A proven track record of growing an affiliate program to at least $1 million in attributed revenue.
Ability to structure deals ranging from flat fees to revenue share.
Fluency in attribution, incrementality, and return on investment measurement.
Experience across at least two of the four markets: United States, Canada, United Kingdom, and European Union.

Responsibilities

Build and scale the affiliate program, including platform selection, program structure, commission tiers, and performance targets across the United States, Canada, United Kingdom, and European Union.
Identify, pitch, and onboard fitness, wellness, and lifestyle creators, from nano-influencers to major partners, across Instagram, TikTok, YouTube, and podcasts.
Serve as the primary contact for affiliate and creator partners, driving activation, content output, and long-term retention through proactive relationship building.
Brief partners on product launches, seasonal campaigns, and brand messaging, and ensure content aligns with the brand's voice and clean-label positioning.
Track clicks, conversions, customer acquisition cost, and attributed revenue by partner and channel; present monthly return-on-investment reporting and optimization recommendations.
Develop region-specific strategies for Canada, the United Kingdom, and the European Union, accounting for local platform differences, creator markets, and compliance considerations.
Select the affiliate platform and structure the program within 30 days.
Recruit at least 50 active partners producing content within 90 days.
Launch a clear channel return-on-ad-spend and attribution model within six months.
Make affiliate a top-three direct-to-consumer revenue driver within the first year.

Desired Qualifications

Background in health, fitness, wellness, or supplement brands.
Existing creator relationships in the fitness or nutrition space.
Experience with Shopify Plus and Amazon affiliate or influencer programs.
Comfort working directly with a founder in a fast-moving, low-bureaucracy environment.
Familiarity with Federal Trade Commission and Advertising Standards Authority disclosure requirements across markets.
Experience managing brand ambassador programs alongside traditional affiliate programs.

Head of Affiliate and Partnerships

Rockstar · United States (Remote) · — · Posted 2026-10-20

Workplace: remote

Description

Rockstar is recruiting for a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. Founded in 2014, they have grown to over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart. They are a proven brand with significant room to grow, and this is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.

About the Company

Founded in 2014, they are a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, they are a proven brand with significant room to grow. This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.

The Role

They're looking for a world-class Head Of Affiliate and Partnerships to own and scale their creator and affiliate program across four markets - and make it a meaningful revenue channel. The successful candidate will build this from the ground up with full ownership, reporting directly to the founder.

What You'll Own

Program strategy & growth: Build and scale the affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
Creator & influencer recruitment: Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, TikTok, YouTube, and podcasts.
Partner relationship management: Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building.
Content & campaign coordination: Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the brand's voice and clean-label positioning.
Performance analytics & reporting: Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly.
International market expansion: Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).

What We're Looking For

Must-haves

4+ years running affiliate or creator partnership programs for a DTC or e-commerce brand
Deep familiarity with platforms such as Impact, ShareASale, Rakuten, or similar affiliate networks
Proven track record of growing a program to meaningful revenue scale ($1M+ attributed)
Strong negotiation skills: comfortable structuring deals from flat-fee to revenue share
Data-driven: fluent in attribution, incrementality, and ROI measurement
Experience across at least 2 of the 4 markets: US, Canada, UK, EU

Strong plusses

Background in health, fitness, wellness, or supplement brands
Existing creator relationships in the fitness/nutrition space
Experience with Shopify Plus and Amazon affiliate/influencer programs
Comfort working directly with a founder in a fast-moving, low-bureaucracy environment
Familiarity with FTC and ASA disclosure requirements across markets
Experience managing brand ambassador programs alongside traditional affiliate

How We'll Measure Success

30 days: Platform selected and program structured
90 days: 50+ active partners recruited and producing content
6 months: Clear channel ROAS and attribution model live
Year 1: Affiliate becomes a top-3 DTC revenue driver for them

Apply

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About the Company

Rockstar

AI-powered, human-led recruitment platform

Rockstar provides pay-as-you-go AI-assisted recruitment for small to mid-market companies, combining an AI sourcing platform with human recruiters to speed hires and cut costs. It works with a 10-minute setup, AI sourcing and filtering of thousands of profiles, and human-driven campaign strategy, all with live pipeline visibility and personalized outreach. It differentiates itself by pairing AI with hands-on screening and strategy, offering contract-free, per-role pricing and a satisfaction guarantee. Its goal is to make hiring more affordable and scalable for growing businesses while giving access to top talent.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Singapore
Founded: 2023

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