P

Pinterest

Runs an app for finding and saving visual ideas

Staff Product Manager - App Install

Product ManagementPosted on Nov 12
Full-time

About the Job

Requirements

  • Minimum 7 years of Product Management experience, with a proven track record of launching and scaling successful ROAS-focused performance advertising products, especially in app promotion or ad tech spaces.
  • Experience building machine-learning-grounded optimization features that deliver scaled performance outcomes for advertisers; AI/ML product feature experience is a plus.
  • Strong practical understanding of app ad technology and ecosystem, including mobile measurement partners, attribution frameworks such as SKAdNetwork and Privacy Sandbox, campaign optimization, fraud detection, and in-app event measurement.
  • Familiarity with campaign workflow tools, user experience design, and automation for advertisers or internal operations.
  • Direct experience partnering with mobile marketers or agencies, mobile measurement partners, attribution or tracking vendors, or integrating with third-party mobile advertising and analytics platforms.
  • A data-driven approach to delivering clear business results.
  • Demonstrated success working cross-functionally and influencing across organizational boundaries in fast-paced technology environments.
  • Bachelor’s degree in a relevant field such as Computer Science, or equivalent experience.

Responsibilities

  • Define and drive the product vision, strategy, and roadmap for app performance, including return on ad spend optimization, aligning with Pinterest’s core business goals and advertisers’ growth objectives.
  • Partner closely with engineering, sales, design, ad operations, partnerships, and data science to deliver products that improve advertiser return on ad spend, user experience, and marketplace performance.
  • Prioritize and manage the mobile performance ads roadmap, balancing immediate optimizations with long-term innovation to sustain scalable, high-performing ad products.
  • Understand the mobile app advertising ecosystem, including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition best practices, and use that understanding to inform product strategy and execution.
  • Deliver intuitive tools, actionable dashboards, and advanced measurement capabilities for advertisers to launch, optimize, and scale app campaigns on Pinterest.
  • Serve as the subject-matter expert for Mobile Performance at Pinterest, analyzing performance data, user flows, and campaign effectiveness to drive continuous product improvement.
  • Use data and analytics to drive product prioritization, measure success, and inform recommendations for future investments, including leveraging AI and machine learning where impactful.
  • Collaborate with designers to create compelling advertiser interfaces, campaign management tools, and insightful reporting experiences.
  • Champion privacy-centric and user-first performance advertising solutions, keeping user trust and experience central to decision-making.

Desired Qualifications

  • AI/ML product feature experience.

About the Company

Pinterest

Runs an app for finding and saving visual ideas

Pinterest runs a visual search and discovery app where people look for ideas in areas like cooking, home decor, fashion, and travel, then save the images they like to themed collections called boards. In 2012 it became the fastest standalone website to reach 10 million monthly US visitors, according to measurement firm comScore. Each saved image, called a Pin, links back to its source, such as a recipe or a product page, and people search with words or with a photo to find similar ideas and things to buy. Brands pay to show ads among Pins in feeds and search results, and Pinterest also sells ads on streaming TV. It launched in 2010 and is based in San Francisco, California.

Company size
5,001-10,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2010

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