Gravity Global

Global brand-to-demand marketing agency

Senior Digital Media Executive

Performance & Paid MarketingUpdated on Nov 14

Full-timeNo salary listedRemote

About the Job

Requirements

At least 18 months of experience managing Paid Search and/or Paid Social campaigns, including Google Ads and paid social platforms.
Demonstrable experience owning day-to-day campaign delivery and contributing to paid digital strategy, media planning, and client deliverables.
Strong understanding of campaign setup, account structure, targeting, tracking, trafficking, quality assurance, budget management, and reporting.
Practical understanding of GA4, Google Tag Manager, conversion tracking, UTM/tagging, and platform measurement requirements.
Experience using reporting and analysis tools to monitor performance, derive insights, and make optimization recommendations.
Strong analytical skills, attention to detail, and a high level of accuracy in campaign and budget management.
Good verbal and written communication skills, with confidence contributing to client conversations and presenting performance insights.
Ability to collaborate effectively with internal teams and contribute to high-quality client deliverables.
Proficiency in Microsoft Office, particularly Excel for data analysis, budget management, and reporting.

Responsibilities

Manage and optimize Paid Search and Paid Social campaigns across platforms such as Google Ads, Microsoft Advertising/Bing, LinkedIn, Meta, Reddit, TikTok, X, and Nextdoor, with exposure to YouTube/video, Display/retargeting, programmatic, and CTV/OTT activity where relevant.
Own day-to-day campaign delivery across assigned accounts, ensuring activity is implemented accurately, on time, and in line with agreed performance objectives and best practices.
Contribute to and, where appropriate, lead the development of paid digital strategies and media plans, including audience research, channel selection, forecasting, budget allocation, and use of industry tools.
Manage media budgets and pacing, identify risks and opportunities, and ensure campaigns are delivered in line with performance objectives and client requirements.
Own campaign setup, trafficking, and pre-launch quality assurance, including account structure, naming conventions, budgets, targeting, creative, URLs, platform settings, and tracking requirements.
Implement and maintain measurement requirements, including GA4/GTM, conversion tracking, UTM/tagging governance, platform pixels, and other relevant tracking or integration requirements, working with specialist teams where needed.
Monitor campaign performance, carry out ongoing optimization, and maintain accurate performance tracking across relevant platforms and reporting tools.
Analyze campaign performance and identify actionable insights, trends, testing opportunities, and recommendations to improve performance across channels and networks.
Contribute to client reports, performance reviews, and status meetings; present accurate data, analysis, and clear recommendations; and respond professionally to client questions.
Build effective day-to-day relationships with assigned clients and act as a reliable paid media contact for agreed workstreams.
Work collaboratively with Account Service, Analytics, Ad Operations, SEO, Creative/Content, Web/Development, and other internal teams to deliver high-quality client work.
Support the identification and testing of new opportunities across channels, networks, formats, and platform features to improve campaign performance.
Stay up to date with digital media trends, platform updates, measurement changes, and best practices, and share relevant learning with the wider team.

Desired Qualifications

Experience across video, Display/retargeting, programmatic, or CTV/OTT is desirable.
Passion for digital marketing, curiosity about emerging channels, and willingness to learn and grow in the field.

About Us
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients

With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.

At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.

Role Overview

We’re searching for a detail-oriented Senior Digital Media Executive to join our growing digital media team. This is an exciting opportunity to work across multi-channel campaigns, including Paid Search, Paid Social, YouTube/video, Display/retargeting and, where relevant Reddit, TikTok and Nextdoor.

You will be part of a multi-disciplinary team, working alongside strategy, content, analytics, Ad Operations, SEO, Account Service and Web/Development functions. You will take ownership of day-to-day campaign delivery across assigned accounts while contributing to media strategy, planning, measurement and client recommendations across a range of global clients

Manage and optimise Paid Search and Paid Social campaigns across platforms such as Google Ads, Microsoft Advertising/Bing, LinkedIn, Meta, Reddit, TikTok, X and Nextdoor, with exposure to YouTube/video, Display/retargeting, programmatic and CTV/OTT activity where relevant.
Take ownership of day-to-day campaign delivery across assigned accounts, ensuring activity is implemented accurately, on time and in line with agreed performance objectives and best practices.
Contribute to and, where appropriate, lead the development of paid digital strategies and media plans, including audience research, channel selection, forecasting, budget allocation and use of industry tools
Manage media budgets and pacing, identify risks and opportunities, and ensure campaigns are delivered in line with performance objectives and client requirements.
Own campaign setup, trafficking and pre-launch QA, including account structure, naming conventions, budgets, targeting, creative, URLs, platform settings and tracking requirements.
Implement and maintain measurement requirements, including GA4/GTM, conversion tracking, UTM/tagging governance, platform pixels and other relevant tracking or integration requirements, working with specialist teams where needed.
Monitor campaign performance, carry out ongoing optimisation and maintain accurate performance tracking across relevant platforms and reporting tools.
Analyse campaign performance and identify actionable insights, trends, testing opportunities and recommendations to improve performance across channels and networks.
Contribute to client reports, performance reviews and status meetings, presenting accurate data, analysis and clear recommendations and responding professionally to client questions.
Build effective day-to-day relationships with assigned clients and act as a reliable paid media contact for agreed workstreams.
Work collaboratively with Account Service, Analytics, Ad Operations, SEO, Creative/Content, Web/Development and other internal teams to deliver high-quality client work
Support the identification and testing of new opportunities across channels, networks, formats and platform features to improve campaign performance.
Stay up to date with digital media trends, platform updates, measurement changes and best practices, and share relevant learning with the wider team.

18+ months of experience managing Paid Search and/or Paid Social campaigns, including Google Ads and paid social platforms; experience across video, Display/retargeting, programmatic or CTV/OTT is desirable.
Demonstrable experience owning day-to-day campaign delivery and contributing to paid digital strategy, media planning and client deliverables.
Strong understanding of campaign setup, account structure, targeting, tracking, trafficking, QA, budget management and reporting.
Practical understanding of GA4, Google Tag Manager, conversion tracking, UTM/tagging and platform measurement requirements
Experience using reporting and analysis tools to monitor performance, derive insights and make optimisation recommendations.
Strong analytical skills, attention to detail and a high level of accuracy in campaign and budget management.
Good verbal and written communication skills, with confidence contributing to client conversations and presenting performance insights.
Ability to collaborate effectively with internal teams and contribute to high-quality client deliverables.
Proficiency in Microsoft Office, particularly Excel for data analysis, budget management and reporting.
Passion for digital marketing, curiosity about emerging channels and a willingness to learn and grow in the field.

About the Company

Gravity Global

Global brand-to-demand marketing agency

Gravity Global is a global brand-to-demand marketing agency that helps brands attract attention and convert that attention into growth. It serves both B2B and B2C clients by building campaigns that push brands upward through earned attention, aiming to generate demand and drive measurable growth. The company differentiates itself with a worldwide footprint and a cohesive, non-siloed global team structure—offices around the world operate as one agency with an independent spirit. Its goal is to help brands stand out, gain notice, and achieve scalable growth by turning attention into demand.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: London, United Kingdom
Founded: 2018

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