Integrated Media Planner

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. This role demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Join our Publicis family and be part of a dynamic team that delivers award-winning media campaigns!

As a Media Planner, you will not only support your manager in integrated media planning and buying but also play a crucial role in regional coordination and governance. If you excel at creatively integrating both traditional and digital elements into the media mix while managing planning, buying, implementation, optimization, and reporting to meet client objectives, we want to talk to you!

Key Responsibilities:

• Assist your manager in developing media strategies, channel recommendations, and detailed media flowplans.
• Coordinate with internal teams to align media strategies and ensure consistency across different markets.
• Liaise with media owners for proposals and engage clients and creative agencies in day-to-day operations.
• Conduct competitive tracking and reviews, provide media trend updates, and produce various campaign reports.
• Negotiate with media owners for better rates and value adds
• Book ads via both managed services and self-service tools and prepare copy instructions/material specs.
• Liaise with media vendors and creative agencies for material submissions.
• Collaborate with the ad ops team for digital ad operations, ensuring ads are properly served and monitored.
• Perform weekly digital reporting, end-of-campaign reporting, and reconciliation of final costs for finance billings

Qualifications

• At least 1-2 years of media experience.
• Meticulous with the ability to organize, prioritize tasks, and work under tight timelines.
• Resilient to change and eager to learn new skills.
• Strong communication skills, both written and verbal, with internal and external stakeholders.
• Proficiency with numbers and analytical thinking.