Full-Time

Go-to-Market Associate

Posted on 8/29/2024

Enigma

Enigma

51-200 employees

Provides financial data for SMBs

Data & Analytics
Financial Services

Compensation Overview

$80k - $120kAnnually

+ Equity

Mid

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Social Media
Marketing
Requirements
  • 2-4 years in a marketing or sales role
  • Experience creating professional social media content, event management
  • Strong project management skills (organized and obsessive about details)
  • Excellent communication abilities
  • Creative mindset
  • Proactive, adaptable, collaborative, detail-oriented
  • Customer-first mentality
  • Passion for creating engaging brand experiences
Responsibilities
  • Plan and manage event logistics, vendor management, and on-site activities, so that events run smoothly and effectively communicate our brand message. Examples include conferences, client happy hours and special events, executive speaking engagements and Enigma-sponsored webinars.
  • Provide administrative support for the Chief Revenue Officer (including calendaring and correspondence) and for marketing initiatives (including monthly KPI reporting, conducting ad hoc research, and testing new marketing channels and tactics).
  • Collaborate with product teams, sales teams, marketing teams and external partners to support and execute marketing programs that support mutual goals. Support these programs from inception to execution, ensuring they contribute to brand awareness and lead generation.
  • Work with the Content Marketer to create and execute a social media calendar that increases engagement and brand awareness across LinkedIn and X.

Enigma offers detailed information about the financial health and identity of small and medium-sized businesses (SMBs) by analyzing data from millions of them. Their proprietary panel covers nearly half of all U.S. card transactions, providing real-time insights into revenues and financial trends. Companies use this data to enhance sales and marketing strategies, onboard clients, and monitor risk, which helps improve client relationships. Enigma's goal is to empower businesses with accurate information to grow their customer base and make informed decisions.

Company Stage

Series C

Total Funding

$158.8M

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Databricks enhances data delivery and customer engagement capabilities.
  • Growing demand for AI-driven insights boosts Enigma's market relevance and potential.
  • Open banking initiatives create new opportunities for Enigma's data services.

What critics are saying

  • Shadow banking surge complicates SMB financial health assessments, impacting accuracy.
  • Google's cookie policy reversal increases competition in digital marketing strategies.
  • Rapid AI evolution pressures Enigma to continuously innovate and integrate new solutions.

What makes Enigma unique

  • Enigma provides real-time, accurate data on SMB financial health and identity.
  • Their proprietary panel covers nearly half of all U.S. card transactions.
  • Enigma's data is easily integrated into workflows, enhancing client acquisition and retention.

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Benefits

Company Equity

INACTIVE