Campaign Management – Principal/Consultant – Senior Manager / Manager

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

A hybrid role to oversee and manage the execution of various campaign initiatives to multi-channels to ensure quality and timely implementation of the campaign initiatives. Optimizing new business profitability and production growth, preparation of campaign sales tools and manage campaign appeal and enquiries. Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Design and implement compelling offers for new and existing insurance products to drive business growth

• Drive innovation to continuously deliver new campaign ideas and strategies

• Conduct market research, competitor analysis, and customer insights leveraging data analytics to identify innovative campaign opportunities

• Handle post-campaign follow-up activities (e.g. responding to enquiries from customers or internal stakeholders)
• Collaborate with various stakeholders (such as Operations, Agency, Partnership Distribution, Marketing, etc) to drive the implementation and execution of campaign initiatives to meet the business goals
• Participate in Product Implementation Taskforce and PGS meetings as needed to ensure quality and timely implementation of the campaign initiatives
• Manage and handle campaign appeals through various channels
• Support ad-hoc projects and other duties as required

Minimum Job Requirements:

• University degree with around 10 – 15 years of working experience in insurance industry is preferred
• Immediate available is highly preferred
• Relevant experience with: campaign’s implementation and execution (including but not limited to business requirement gathering, functional specification review and user acceptance test execution)
• campaign communication materials (leaflet, brochure)
• handling enquiries from agency/distribution team and customers
• In-depth knowledge in product development, operations and system process
• Able to work under stress and tight timeline
• Passionate, high motivation and result-oriented
• Team player with positive attitude, good interpersonal and communication skills and strong project management skill
• You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.