Showroom Design & Sales Consultant
Reform
Showroom Design & Sales Consultant
Reform
Architect-designed, direct-to-consumer modular kitchens
Reform creates architect-designed kitchens at accessible prices by starting with IKEA hacking—upgrading cabinet bases with designer fronts and countertops. It has moved to producing its own cabinet boxes and offering complete kitchen systems, with fronts, countertops, sinks, and storage in woods, brass, and linoleum. The company collaborates with renowned designers and studios (e.g., Bjarke Ingels Group, Norm Architects, Jean Nouvel) to develop exclusive collections and sells directly to homeowners and design professionals to reduce middlemen. Its goal is to become an independent, design-led global kitchen brand with showrooms in major cities.
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