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Full-Time

CRM Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Faire

Faire

1,001-5,000 employees

B2B marketplace connecting brands and retailers

Data & Analytics
Social Impact
Consumer Goods

Compensation Overview

$135.5k - $186.5kAnnually

+ Equity + Benefits

Mid

New York, NY, USA

Hybrid schedule requiring in-office presence 2 days per week (Tuesdays and Thursdays).

Category
Growth Marketing
Growth & Marketing
Required Skills
MailChimp
Data Science
SQL
Data Analysis
Requirements
  • 4+ years of direct, hands-on experience managing lifecycle campaigns, focused on optimizing for down-funnel metrics (conversion, revenue, etc.).
  • Analytical with a structured approach to solving problems. Comfortable with developing conclusions based on large amounts of data and insights.
  • Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems)
  • AB testing knowledge and experience
  • Experience working cross-functionally to generate new insights and develop testing ideas
  • Strong organization skills, attention to detail, and a passion for optimizing processes
  • Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
  • Ability to thrive in a fast-pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
  • Experience across both B2C and B2B email marketing strategies is a strong plus
  • Experience across a two-sided marketplace or e-commerce is a strong plus
  • Experience with Excel & SQL is a plus
Responsibilities
  • Lead the development and execution of automated email workflows and ad-hoc campaigns based on customer behaviors, preferences, and lifecycle stages
  • Work cross functionally alongside Product, Data, and Design to develop marketing strategies aligned with broader business objectives
  • Partner with analytics teams to understand campaign performance and implement data-based hypothesis to inform new experimentation opportunities
  • Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization
  • Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice
  • Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization
  • Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels

Faire operates a business-to-business (B2B) marketplace that connects independent brands with local retailers, primarily in the wholesale market. The platform enables brands to expand their reach to a larger audience of retailers, while retailers can discover unique products that set their stores apart from competitors. Faire generates revenue through a commission on sales made via its platform and provides additional services like inventory management and data analytics to assist businesses in optimizing their operations. The company focuses on supporting small to medium-sized businesses and aims to enhance the distinctiveness of local communities by empowering both brands and retailers to succeed.

Company Stage

Series G

Total Funding

$1.7B

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

3%

1 year growth

-4%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Faire's collaboration with Shopify and other major retailers like Target offers employees exposure to high-profile partnerships and innovative market strategies.
  • The company's rapid growth and high valuation, currently at $12.59 billion, indicate strong financial health and promising career advancement opportunities.
  • Working at Faire provides the chance to be part of a dynamic and expanding company that is revolutionizing the wholesale market, similar to how Amazon transformed consumer products.

What critics are saying

  • The high turnover in top leadership positions could lead to strategic instability and affect company morale.
  • Faire operates in a highly competitive market, facing pressure from established giants like Amazon and emerging platforms, which could impact its market share and growth.

What makes Faire unique

  • Faire's focus on B2B wholesale marketplaces sets it apart from traditional e-commerce platforms, providing unique opportunities for small and medium-sized businesses to reach broader audiences.
  • The strategic partnership with Shopify, which named Faire its 'recommended wholesale marketplace,' significantly enhances Faire's credibility and market reach.
  • Faire's rapid geographic expansion and impressive sales milestones, such as reaching $150 million in sales across 15 European markets within six months, highlight its robust growth trajectory.

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Benefits

Time off

Parental leave

Daily mindfulness

Annual learning grant

Thoughtfully designed spaces

Fitness & wellbeing benefits

Mental health benefits

Charitable matching

Career planning