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Prime Healthcare

Acquires and reorganizes underperforming hospitals

Digital Strategy Manager

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeOntario, CA, USA$71.8k - $99.6k /yrIn-person

About the Job

Requirements

  • A Bachelor's degree in a related field is required.
  • At least five years of hospital or healthcare experience and knowledge of healthcare trends are required.
  • Knowledge and experience in marketing and social media trends and best practices are required.
  • Strong communication and writing skills are required.
  • Critical thinking skills and the ability to work autonomously, self-direct, and work independently and with others are required.
  • Graphic design knowledge and ability are required.
  • A data-driven and analytical mindset is required.

Responsibilities

  • Serve as the subject matter expert for digital marketing campaigns and social media across the organization, including supporting and guiding hospitals across the country.
  • Develop and execute corporate social media campaigns aligned with marketing and business goals and objectives.
  • Work with hospital marketing and communications leaders to educate and assist with creating a cohesive digital marketing, recruitment, and social media strategy that works with hospital marketing and human resources and recruitment efforts.
  • Report on key performance indicators to measure success.

Desired Qualifications

  • Experience writing for the web, presentations, and executive communications is a plus.
  • Proficiency with Meta Business Suite and Google Campaigns is preferred.
  • Experience with recruitment digital media strategy is preferred.
  • Canva Enterprise and graphic design experience are preferred.

About the Company

Prime Healthcare

Acquires and reorganizes underperforming hospitals

Prime Healthcare operates a network of hospitals and outpatient centers across the United States, concentrating on turning around financially struggling facilities. It invests in infrastructure and technology, restructures operations, and negotiates payer terms (including pursuing higher out-of-network reimbursements) to improve financial performance, and it manages both for-profit hospitals and not-for-profit facilities through the Prime Healthcare Foundation. The company aims to raise clinical quality and patient safety while expanding access in hundreds of communities, though it has faced legal and regulatory scrutiny over billing practices and service-line decisions. Its goal is to stabilize and improve the financial and clinical performance of underperforming hospitals so they can continue serving their communities.

Company size
5,001-10,000
Company stage
Debt Financing
Total funding
$2.2B
Headquarters
Ontario, CA
Founded
2001

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