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The Michaels Organization

Residential real estate development and management

Leasing Specialist

Real Estate SalesPosted on Nov 5
Full-timeRochester, NY, USA

About the Job

Requirements

  • Two or more years of experience in marketing, leasing, and customer service.
  • High school diploma required.
  • Strong communication and organizational skills.
  • Creativity in developing innovative and effective marketing presentations.
  • Attention to detail regarding applications, verifications, and compliance.
  • Ability to manage and delegate numerous tasks in a short period of time.
  • Proven proficiency in property management operations.
  • Strong organizational, analytical, financial, and decision-making skills.
  • Strong email and internet usage skills, as well as proficiency with word processing and spreadsheet programs.

Responsibilities

  • Assist the Leasing Manager with national branding, programs, and marketing goals outlined in the annual marketing plan.
  • Develop and distribute leasing and marketing collateral, including flyers, and ensure accuracy of printed material.
  • Assist with planning, preparation, and implementation of approved marketing and leasing events, property events, and social media competitions.
  • Assist with execution of monthly marketing calendars and initiatives.
  • Continually develop product knowledge, fair housing knowledge, and other industry knowledge to meet and exceed leasing goals.
  • Greet and answer questions from prospects and current residents by phone and in person in a professional and positive manner.
  • Develop print and internet marketing and advertising strategies.
  • Follow up daily on guest cards.
  • Participate in outreach marketing activities and distribute flyers, advertising, and marketing materials.
  • Facilitate the move-in process, including touring model or vacant units, setting up mini-models as needed, promoting the property, and obtaining lease signatures.
  • Assist with application verifications and ensure accurate and timely completion of lease-file paperwork.
  • Assist the Leasing Manager with renewal campaigns.
  • Conduct marketing surveys, shop competitors where applicable, and complete marketing reports.
  • Conduct all business transactions in accordance with Michaels policies and procedures.
  • Travel minimally outside the local market to attend company or industry meetings or conferences.
  • Perform duties that may include weekend work.

Desired Qualifications

  • College-level marketing coursework is preferred.
  • Experience with Property Solutions Entrata is a plus.

About the Company

The Michaels Organization

Residential real estate development and management

The Michaels Organization is a national real estate firm that designs, develops, and manages rental communities. It serves diverse residents, including military and affordable housing, with a portfolio exceeding $12 billion in assets and more than 200,000 residents across the United States. Its business model is full-service and integrated, handling every step from initial design and development to long-term property management. Revenue comes from development fees, property management fees, and rental income from owned and managed properties. A key differentiator is its end-to-end lifecycle control, which aims to maintain consistent quality across properties. The company also supports residents through The Michaels Organization Educational Foundation, which provides academic scholarships to residents. The goal is to provide stable, well-managed housing communities at scale while promoting community development and resident education.

Company size
1,001-5,000
Company stage
Grant
Total funding
$65.7M
Headquarters
Camden, NJ
Founded
1973

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