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Weekday AI

Proactive software engineer recruitment via referrals

Digital Marketing Lead

Growth MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

  • At least 7 years of experience in digital marketing, with depth in both performance marketing/acquisition and CRM/lifecycle marketing.
  • Hands-on experience with CRM platforms such as CleverTap, MoEngage, or WebEngage, including independently building customer journeys and segments.
  • Experience owning or co-owning a loyalty or membership programme, repeat-purchase funnel, or retention KPI.
  • Understanding of multi-channel CRM execution across SMS, WhatsApp, and push notifications, including delivery mechanics, opt-out compliance, engagement, and conversion.
  • Understanding of LTV and cohort analysis, including retention curves, customer behaviour, and campaign response.
  • Hands-on experience with Google Ads, including Search, PMax, and UAC, as well as Meta Ads.
  • Experience executing hyperlocal or multi-location marketing campaigns.
  • Understanding of SEO, AEO, and GEO, including technical SEO, structured data, and visibility in AI-generated search answers.
  • Experience with GA4, GTM, and Looker Studio for paid marketing and CRM measurement.

Responsibilities

  • Own the full digital P&L across acquisition spend, CRM budgets, and retention outcomes.
  • Drive franchisee lead generation and the lead-to-onboarding funnel, store footfall and membership acquisition and retention, and app acquisition, engagement, and repeat orders.
  • Allocate budgets based on full-funnel LTV, CAC, retention, and revenue rather than acquisition metrics alone.
  • Own the overall retention and customer lifecycle strategy.
  • Define membership lifecycle programmes covering onboarding, engagement, renewal, and win-back.
  • Develop customer segmentation, lifecycle stages, CRM channel strategy, and measurement frameworks.
  • Manage CRM channels including SMS, WhatsApp, push notifications, RCS, and IVR.
  • Establish the customer lifecycle management philosophy and ensure campaigns are built around measurable retention outcomes.
  • Own repeat purchase, churn reduction, win-back, and CRM-attributed revenue initiatives.
  • Develop and execute paid acquisition strategies across Meta, Google Ads, and UAC.
  • Drive hyperlocal campaigns focused on store footfall and customer acquisition.
  • Build and optimise B2B lead-generation funnels for franchisee and partner acquisition.
  • Develop the SEO/AEO/GEO roadmap to improve organic visibility across traditional search and AI-generated answers.
  • Continuously optimise acquisition based on CAC, conversion rates, LTV, and revenue contribution.
  • Drive app acquisition through paid app campaigns and UAC.
  • Improve app engagement, retention, repeat-order rate, and customer value through CRM and lifecycle campaigns.
  • Monitor app growth metrics including installs, D30 retention, MAU, and in-app order rate.
  • Own CRM platforms strategically, including segmentation logic, lifecycle architecture, campaign measurement, and customer journey frameworks.
  • Work with CRM execution teams to ensure campaigns align with the overall lifecycle strategy.
  • Build measurement architecture using GA4, GTM, and Looker Studio across paid acquisition and CRM.
  • Establish dashboards and reporting frameworks covering full-funnel growth and retention performance.
  • Directly manage the Performance Marketing Manager and Retention Marketing Manager, with supporting executives.
  • Build internal capabilities across acquisition and retention.
  • Lead the transition from agency dependency to an in-house marketing function.
  • Establish SOPs, processes, performance benchmarks, and operating frameworks.
  • Work with content and design teams to develop creatives for performance and CRM campaigns.
  • Partner with business development teams on franchisee lead generation and lead-to-onboarding funnels.
  • Collaborate with product, technology, and business teams to improve customer acquisition, engagement, and retention.
  • Generate qualified franchisee enquiries through paid and organic channels.
  • Optimise the lead-to-site-visit and lead-to-onboarding funnel with business development teams.
  • Drive hyperlocal customer acquisition and store walk-ins.
  • Grow membership acquisition while improving engagement, renewal, repeat purchase, and retention.
  • Drive app installs through paid campaigns.
  • Improve in-app engagement, D30 retention, and repeat-order rates through CRM and lifecycle programmes.
  • Drive qualified franchisee leads, optimise CPL and lead-to-site-visit conversion, increase store footfall through hyperlocal campaigns, and improve ROAS and store-level attribution.
  • Own membership growth, including new member acquisition, cost per member, and renewal rates, while improving retention through repeat purchase, churn reduction, win-back campaigns, and CRM-attributed revenue.
  • Drive app growth measured through installs, D30 retention, monthly active users, and in-app order rates.
  • Drive organic growth through increased organic traffic, Google Search Console impressions, and visibility across AI-generated platforms.
  • Drive team efficiency through cost-per-outcome versus agency benchmarks and effective utilisation of marketing budgets.

Desired Qualifications

  • B2B lead-generation experience across franchisee, partner, or enterprise segments.
  • Experience with app marketing, UAC/App campaigns, and MMP platforms such as AppsFlyer or Adjust.
  • Experience in D2C, quick commerce, grocery retail, consumer retail, or loyalty-program businesses.
  • Familiarity with Telugu or other regional languages for bilingual CRM communication.
  • Experience building an in-house marketing team following an agency transition.
  • Experience with RCS or WhatsApp Business API at scale.
  • Experience managing both acquisition and retention teams.

About the Company

Weekday AI

Proactive software engineer recruitment via referrals

Weekday.works helps companies hire software engineers through proactive outreach and peer-recommended candidates. Its platform automates tracking, pipeline management, and provides weekly updates, while it actively identifies engineers via peer networks, reaches out, shortlists, checks references, and schedules interviews. Differentiators include peer-backed vetting instead of traditional job boards, proactive outreach, and a passive-income reference feature that monetizes referrals. The goal is to reduce the time and effort of hiring by connecting companies with pre-vetted engineers who are open to new opportunities through a network-driven approach.

Company size
201-500
Company stage
Seed
Total funding
$2.3M
Headquarters
Bengaluru, India
Founded
2021

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