Associate Manager, Social Content Development - Creative Content

Job Summary

We are looking for an Associate Manager, Social Content Development to join our team. This role will be responsible for creating engaging, social first organic content for the NAPA and Caryle Tools brands. The ideal candidate is enthusiastic about social media, visual automotive, emerging trends, and hands-on content production.

This person will work closely with internal teams and agency partners to develop and produce social video content that supports brand priorities across social channels. Responsibilities include concepting, shooting, editing, and organizing content for the NAPA and Caryle social platforms.

The role requires regular travel for on-location shoots at NAPA Auto Care Centers, NAPA Auto Parts Stores, headquarters, and other business locations as needed.

Position Performance Measures:

• Produces a consistent volume of high-quality, social-first organic content for NAPA and Caryle channels.
• Delivers content that supports the social content calendar, campaign priorities, and brand goals.
• Identifies and incorporates relevant social trends, formats, and platform best practices into content development.
• Supports continued growth in social engagement and followers across brand channels.
• Uses social content performance insights to develop new creative concepts.

Responsibilities

• Develop, shoot, and edit organic social content for the NAPA and Caryle brands.
• Create social-first video assets, including short-form vertical video, interviews, behind-the-scenes content, trend-based concepts, product content, and location-based storytelling.
• Plan and execute on-location shoots at NAPA Auto Care Centers, NAPA Auto Parts Stores, headquarters, and other locations.
• Capture authentic content related to vehicle repair, maintenance, parts, tools, technician expertise, and automotive service.
• Partner with social, brand, creative, category marketing, and field teams to identify content opportunities and support marketing priorities.
• Participate in content ideation sessions and contribute concepts that align with brand voice, audience interests, and current social trends.
• Edit and optimize video and photo content for use across social media platforms, including TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging channels.
• Ensure all content reflects established brand standards, messaging, and visual identity.
• Coordinate production logistics, including location planning, schedules, talent coordination, equipment, permissions, and shot lists.
• Build relationships with NAPA store teams, Auto Care Centers, technicians, and other potential brand storytellers to capture authentic content.
• Maintain and organize content assets for efficient use by internal teams and agency partners.
• Review organic content performance and collaborate with the social team to apply learnings to future content development.
• Support real-time and timely content needs as business priorities, campaigns, and trends arise.
  

Qualifications

• Bachelor’s degree in marketing, Communications, Film, Media Production, Advertising, or a related field.
• Experience in social media content creation, video production, photography, or digital content development.
• +5 Years of relevant work experience
• Demonstrated experience shooting and editing short-form, social-first video content.
• Deep understanding of the evolving social media landscape, including TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Strong understanding of social trends, platform-specific content formats, and audience engagement behaviors.
• Proficiency with video-editing and photo-editing software.
• Experience operating video, photography, lighting, and audio equipment.
• Strong organizational, project-management, communication, and collaboration skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Comfortable working in retail, automotive service, and other on-location environments.
• Knowledge of the automotive aftermarket industry, vehicle systems, and vehicle repair is a plus.
• Experience creating content related to automotive repair, maintenance, parts, tools, or service environments is preferred.
• Ability to confidently capture authentic content in automotive repair settings, including NAPA Auto Care Centers and NAPA Auto Parts Stores.
• Willingness and ability to travel for content shoots.

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