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Boulanger

Electroménager and multimedia retailer with services

Head of Product

Full-TimePosted on 10/19/2026
No salary listed
Expert
Lesquin, France
In Person
ProductProduct Management

About the job

Requirements
  • At least 8 years of Product Management experience, including at least 3 years managing a product team, in Retail, E-commerce, or B2C SaaS.
  • Expertise in retail offer management, including PIM/DAM and price-flow management; Marketplace architecture and merchant onboarding experience is desirable.
  • Strong familiarity with API-based systems, complex data models, and distributed architectures.
  • Ability to explain complex data flows and communicate an engaging vision.
  • Business orientation, with a focus on the direct impact of products on business teams.
  • Ability to lead teams through change, including transformation of legacy tools toward cloud and automation.
Responsibilities
  • Set the vision, strategy, and delivery for the portfolio of applications supporting the company’s global offer, including products and services across 1P and 3P.
  • Modernize historical core-business applications into scalable architectures to improve time to market.
  • Define the roadmap for the PIM, pricing, and Marketplace back-office tools, deciding how they should coexist or be unified.
  • Work with Offer and Marketplace leadership to translate revenue and margin ambitions into product features.
  • Manage, develop, and build the skills of the Product Manager and Product Owner team.
  • Ensure high-quality delivery in partnership with Engineering, including developers, architects, and security teams, and manage service quality using MTTR, NPS, and SLI.
  • Track impact KPIs, including Marketplace merchant-onboarding NPS, product-sheet automation, and omnichannel price reliability.
  • Ensure reliable, real-time distribution of product, price, and stock data to the website, app, and in-store sales tools.
  • Lead cross-domain governance and manage dependencies with Supply Chain, Commerce, and Finance.
Desired Qualifications
  • Experience with Marketplace architectures such as Mirakl or proprietary solutions, including merchant onboarding.

About the company

Boulanger is a French retailer of home appliances and multimedia with over 220 stores and a strong online presence. It markets products under three in-house brands—Listo, Essentielb, and Skillkorp—designed by its experts, and customers can shop in-store or online with services like same-day delivery in Paris, next-day delivery across France, setup, repair, remote or in-home assistance, subscriptions, rental options, and reconditioned products. It differentiates itself through a customer-first culture, expert guidance, clear solutions, and a broad ecosystem of post-purchase services, along with a focus on developing its employees. Its goal is to achieve high customer satisfaction by combining expert advice, convenient delivery and installation, flexible purchasing options, and omnichannel access.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Lesquin, France

Founded

1954

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Simplify's Take

What believers are saying

  • February 26, 2026 retail-media rollout targets 75 stores and 18.6 million annual customers.
  • September 2026 Onet-le-Château opening and Blois launch extend Boulanger's physical footprint.
  • Franchise leadership under Aurélien Châtelet, named January 2026, supports faster national expansion.

What critics are saying

  • Boulanger closed twelve kitchen showrooms in January 2025, eliminating 57 jobs.
  • Store relocations in Lyon and openings like Blois strain operations and staffing through 2026.
  • Amazon, Fnac Darty, and marketplaces can commoditize hardware; margin pressure threatens store economics.

What makes Boulanger unique

  • Boulanger runs 220-plus French locations with app, click-and-collect, and one-hour pickup.
  • Its Hénin-Beaumont warehouse doubled picking productivity in six weeks after April 2025 Locus Robotics deployment.
  • Boulanger combines appliances, electronics, services, and franchising under one national omnichannel brand.

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Benefits

  • Health Insurance
  • Meal Benefits
  • Disability Insurance
  • Company Equity
  • Performance Bonus
  • Profit Sharing
  • Training Programs

Company News

PR Newswire
Apr 17th, 2025
Locus Robotics Deploys Flexible Warehouse Automation At Boulanger, Doubling Productivity In France

AMSTERDAM, April 17, 2025 /PRNewswire/ -- Locus Robotics, the global leader in AI-powered orchestrated automation, has successfully deployed LocusOne at Boulanger, one of France's top consumer electronics and home appliance retailers. This deployment marks a significant milestone in Boulanger's digital transformation, transitioning from a fully manual operation to an advanced, flexible robotic solution that scales dynamically with demand.Boulanger_Locus RoboticsBoulanger joins a growing number of leading retailers in France leveraging Locus's intelligent automation, reinforcing the region's increasing shift toward scalable, high-performance fulfillment solutions.Seamless Integration and Rapid Productivity GainsThe LocusONE™ deployment at Boulanger's central Hénin-Beaumont warehouse delivered immediate efficiency improvements. Within just six weeks of going live, Boulanger doubled its picking productivity. Implemented in under four months, the solution seamlessly integrates with Boulanger's WMS and existing MHE traffic, ensuring smooth operations without disrupting established workflows.With Locus, Boulanger efficiently manages a broad range of consumer electronics and home appliances, distributing stock to over 200 stores across France. The deployment has also significantly enhanced workforce efficiency, with warehouse associates quickly adopting the solution and working alongside Locus AMRs in a safe and collaborative environment.Key Results:250+ Units Per Hour : Within six weeks, productivity soared from 120 to over 250 units per hour.: Within six weeks, productivity soared from 120 to over 250 units per hour. Rapid Deployment : Achieved full implementation in just five months, from project initiation to go-live.: Achieved full implementation in just five months, from project initiation to go-live