Guest Experience Director

Description

• Competitive Pay: $7500 per month plus bonus
• Flexible Work Schedule: 5-day work week; Saturdays required
• Anticipated Application Deadline: 8/25/2026

Do you want to help transform the auto industry? Come let Lexus of Colorado Springs show you just how Remarkable you can be! 

At Lexus of Colorado Springs, our mission is to create a powerhouse of high-impact teams and leaders, deliver an exceptional and unforgettable experience for every guest every time, elevate and grow our manufacturer brands in our markets, and operate with discipline and focus to achieve operational and financial success. We are challenging the norm when it comes to both the car buying process and the employee experience, and as a Lexus of Colorado Springs teammate, you will play a direct role in that mission. 

We value individuals who: 

• Stay curious by seeking different perspectives, learning constantly, and adapting quickly 
• Make it matter by maximizing impact and focusing on what matters most 
• Win together by operating with a team first perspective  
• Be caring by genuinely caring for and supporting others 
• Act with courage by choosing courage over comfort in their decisions and actions, even when it is hard to do.  

At Lexus of Colorado Springs we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT LEXUS OF COLORADO SPRINGS!

Your Purpose as a Guest Experience Director:

Responsible for leading Sales Managers and Product Specialists to ensure that all sales processes and guest interactions are executed with excellence and a passion for delivering an exceptional guest experience. This role also focuses on developing and growing internal talent within the Sales Department to build a strong and future-ready leadership team.

In Your Role:

• Lead, coach, and mentor Sales Managers and Product Specialists to strengthen leadership, decision-making, and operational effectiveness, while creating individualized development plans to support career growth.
• Provide regular performance feedback and conduct one-on-one coaching sessions focused on leadership development, identifying skill gaps and delivering targeted coaching in areas such as team motivation, process management, and guest engagement.
• Model a positive, accountable, guest-first culture that inspires the entire sales team, while promoting continuous learning through internal and external leadership development opportunities.
• Conduct workshops and role-play sessions to enhance sales leadership, deal structure knowledge, and team coaching capabilities.
• Oversee daily sales operations through Sales Managers, ensuring consistency, process compliance, and adherence to dealership standards, including guest satisfaction and lead response times.
• Monitor key performance indicators (KPIs) and guide Sales Managers and Product Specialists to improve overall performance and results.
• Ensure smooth collaboration across all departments to deliver a cohesive and seamless sales experience.
• Partner with the General Manager to establish short- and long-term sales goals, and develop and communicate strategies that drive growth, retention, and profitability.
• Other responsibilities as requested by management.

Requirements

Basic Qualifications:

• Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle 

Additional Qualifications:

• Strong leadership experience with ability to elevate employees for future roles
• Strong knowledge of dealership operations, inventory management, and finance processes.
• Proficiency with CRM and DMS systems (e.g., Route One, Dealertrack, Tekion, Reynolds, etc.).
• Excellent communication, organization, and multitasking skills.
• Ability to work in a fast-paced environment and support multiple teams simultaneously.

Your Well-Being:

• Competitive Pay: $7500 per month plus bonus
• Flexible Work Schedule:  5-day work week; Saturdays required
• Comprehensive Benefits Offering: Market-leading medical plans including PPO, HSA, and FSA options; Multiple Dental (includes orthodontics) and Vision plans; Varying Vacation and Sick Leave available Day 1; 4 Week-Paid Parental Leave available Day 1; 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18; Short- and Long-Term Disability options; Accident and Critical Illness Plans; Basic Life, Pet, Legal, & Identity Insurance 
• Training and Development Opportunities for All Employees
• Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more 
• Educational Reimbursement: General and specialized technical automotive degrees 
• Employee Assistance Programs
• Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day 

Baxter Auto Group

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the metro areas of Omaha, Lincoln, Kansas City, Colorado Springs, and Madison. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz.

Baxter Auto believes its exceptional employees truly distinguish the company in the marketplace. It continually invests in maintaining a remarkable employee experience, including industry-leading benefits, a flexible work-life balance, and an experience centered around four key pillars: purpose, growth, well-being, and belonging.

Employment with Baxter is contingent upon applicants’ successful completion of the background check process and drug screening test. Baxter embraces equal employment opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Baxter is an equal opportunity employer and does not discriminate on the basis of race, religion, national origin, sex, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status. In addition, Baxter will provide reasonable accommodation for qualified individuals with disabilities. If you are unable or limited in your ability to submit an application because of a disability, please contact us at (531) 365-3165, option #4 to request accommodation.