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Baxter Auto Group

Automotive dealerships and vehicle service

Guest Experience Director - Lexus of Colorado Springs

Full-Time
$7.5k/mo+ Bonus
Expert
Colorado Springs, CO, USA
In Person
RetailRetail Store Management

About the job

Requirements
  • The candidate must be at least 18 years of age and have a valid driver's license to operate a motor vehicle.
  • The candidate must have strong leadership experience with the ability to elevate employees for future roles.
  • The candidate must have strong knowledge of dealership operations, inventory management, and finance processes.
  • The candidate must be proficient with customer relationship management and dealership management system platforms, such as Route One, Dealertrack, Tekion, and Reynolds.
  • The candidate must have communication, organization, and multitasking skills.
  • The candidate must be able to work in a fast-paced environment and support multiple teams simultaneously.
Responsibilities
  • Lead, coach, and mentor Sales Managers and Product Specialists, create individualized development plans, and support their career growth.
  • Provide regular performance feedback and conduct one-on-one coaching sessions focused on leadership development, identifying skill gaps, and delivering targeted coaching in team motivation, process management, and guest engagement.
  • Model a positive, accountable, guest-first culture and promote continuous learning through internal and external leadership development opportunities.
  • Conduct workshops and role-play sessions to enhance sales leadership, deal structure knowledge, and team coaching capabilities.
  • Oversee daily sales operations through Sales Managers, ensuring consistency, process compliance, dealership standards, guest satisfaction, and lead response times.
  • Monitor key performance indicators and guide Sales Managers and Product Specialists to improve performance and results.
  • Ensure smooth collaboration across departments to deliver a cohesive sales experience.
  • Partner with the General Manager to establish short- and long-term sales goals and develop and communicate strategies that drive growth, retention, and profitability.
  • Perform other responsibilities as requested by management.

About the company

Baxter Auto Group operates automotive dealerships representing multiple vehicle brands in the central United States. Its locations sell new and used vehicles and provide financing, trade-ins, parts, maintenance and repairs. Dealership teams manage customer relationships locally while the group supports shared technology, training and operational practices. Baxter’s business spans the vehicle ownership journey, from research and purchase to long-term service, rather than functioning as an automaker or online-only marketplace. Local operations depend on customer-facing, service, logistics and management roles.

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