Wayvia

Omnicommerce data platform for brand enablement

Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeRemote in USANo salary listedRemote

About the Job

Requirements

At least 6 years of experience in a fast-growing business-to-business software-as-a-service environment.
Demonstrated ownership of demand generation.
Experience managing a multifunction marketing team.
Fluency with artificial intelligence as an operating capability.

Responsibilities

Own the programs that produce marketing-sourced pipeline.
Form and defend a view of market changes, including buying behavior, pricing models, and category definition, and drive business action in partnership with Sales leadership.
Own positioning, launch, and enablement across the product line, partnering with Product.
Own the brand, core messaging, and marketing communications, including agency and public relations relationships.
Lead and develop a team across product marketing, growth, brand, and marketing operations.
Build marketing as a system, with artificial intelligence agents contributing to strategy, campaign execution, and iteration.
Establish a marketing-led customer community, including user groups and focus groups, that generates product input and references.

Desired Qualifications

Product marketing depth across launch and enablement.
Experience in commerce intelligence, retail media, marketing technology, or advertising technology.
Experience presenting to institutional investors and boards.
A track record in category creation or thought leadership.
An MBA or advanced degree.

Company Overview:

At Wayvia, we help the world’s top brands stay ahead—using AI, data, and innovation to shape the future of commerce. Whether you’re charting a new path or leveling up your journey, Wayvia is where your career can go further. We’d love to meet you.

We help global brands connect with their shoppers in ways that are relevant, respectful, and real. And we do the same for each other—with trust, transparency, and the human connection that makes great work possible.

At Wayvia, you’ll find a team that’s curious, collaborative, and always up for solving what’s next. We move fast, think boldly, and support one another in building something that matters—for our clients, for shoppers, and for each other.

Job Brief

The Head of Marketing will own the marketing function at Wayvia, including demand generation, market positioning, product marketing, brand and communications, agency partnerships and budget management. Reporting directly to the Chief Executive Officer and leading a team, this role will be accountable for marketing-sourced pipeline, strategy, programs and execution.

Essential Functions & Responsibilities

Demand Generation and Pipeline — Own the programs that produce marketing-sourced pipeline.
Market and Positioning Strategy — Form and defend a view of how the market is changing — buying behavior, pricing models, category definition — and get the business to act on it, working closely with Sales leadership.
Product Marketing — Own positioning, launch and enablement across the product line, working as a counterpart to Product.
Brand, Communications and Agencies — Own the brand, core messaging and all marketing communications, including the agency and PR relationships.
Team Leadership — Lead and develop a team across product marketing, growth, brand and marketing operations.
AI-Enabled Operating Model — Build marketing as a system, with AI agents doing real work in strategy, campaign execution and iteration.
Customer Community — Stand up a marketing-led customer community — user groups and focus groups — that produces product input and references.

Minimum Qualifications

6+ years in a fast-growing B2B SaaS environment.
Demonstrated ownership of demand generation.
People management of a multi-function marketing team.
Fluency with AI as an operating capability.

Preferred Qualifications

Product marketing depth across launch and enablement.
Commerce intelligence, retail media, martech or adtech experience.
Institutional investor and board-level presentation experience.
A category creation or thought-leadership track record.
MBA or advanced degree.

Wayvia is an equal opportunity employer that is committed to inclusion and diversity.

About the Company

Wayvia

Omnicommerce data platform for brand enablement

Wayvia provides omnicommerce data and brand enablement solutions for consumer brands by collecting real-time data from thousands of e-commerce sites to reveal pricing, availability, competitor activity, and shopper behavior on the digital shelf. Its platform includes shoppable media, retail intelligence, and AI-powered tools that help brands optimize the path to purchase and boost conversions while protecting brand integrity. Wayvia sets itself apart with a broad, global data network and strategic acquisitions (ORIS Intelligence for MAP monitoring, CommerceConnector for retailer reach, and Hatch for where-to-buy) plus an AI-focused Model Context Protocol that gives natural-language access to live product and market data. The goal is to help brands navigate an AI-influenced commerce landscape, improve conversions, and safeguard brand reputation across the digital shelf.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: 2015

Recently Posted Jobs

Explore more opportunities at Wayvia

See more jobs