TikTok Shop Creator & Affiliate Specialist
About the job
- 1–3 years of hands-on experience managing TikTok Shop Affiliate programs or TikTok Creator Partnerships specifically for the US market.
- A proven track record of scaling organic Gross Merchandise Value (GMV) on TikTok Shop through affiliate and creator seeding networks.
- Deep mastery of TikTok Shop Seller Center and Affiliate Center native tools.
- Strong understanding of US creator culture, social trends, content strategies, and consumer purchasing behavior.
- High proficiency in creator outreach tools, sample tracking systems, and affiliate reporting.
- Project management, communication, and relationship-building skills.
- Actively prospect, cold pitch, and onboard US-based TikTok creators and micro-affiliates into the Petra Brands TikTok Shop affiliate program.
- Manage high-volume outbound outreach through TikTok Shop Affiliate Center, direct messages, email, and creator databases.
- Build and maintain a deep pipeline of US creators across beauty, lifestyle, consumer goods, and niche product categories.
- Formulate competitive commission structures, incentive tiers, and creative briefs that motivate creators to post consistently.
- Guide affiliate creators on best practices for organic TikTok content, including trending audio, hooks, calls to action, and effective product showcases.
- Analyze high-performing organic affiliate videos to identify winning hooks and content formats, and share insights across the creator network.
- Ensure all organic affiliate content complies with TikTok Shop policies, Federal Trade Commission guidelines, and brand quality standards.
- Manage the end-to-end sample approval, ordering, and fulfillment process for US creators via TikTok Shop Affiliate Center.
- Maintain strict sample inventory tracking and follow up with creators to ensure timely content posting upon product delivery.
- Implement posting accountability systems to maximize the return on investment of seeded products.
- Manage day-to-day operations inside the US TikTok Shop Seller Center and Affiliate Center, including Target Collaborations, Open Plan, and Direct Invitations.
- Track daily affiliate sales performance, overall Gross Merchandise Value, conversion rates, and return on investment on samples.
- Identify top-performing affiliate creators and build long-term exclusive relationships, custom commission structures, or dedicated bundle offers.
- Nurture ongoing relationships with the affiliate base to maintain high posting frequency and brand loyalty.
- Help build and moderate creator communication channels, including Discord, Telegram, and email newsletters, to share weekly creative briefs, top-selling product updates, and content tips.
About the company
Petra Brands is a global brand incubator that builds design-forward, culturally relevant consumer brands across beauty, wellness, pet care, party, and lifestyle. It combines in-house design, global manufacturing, and data-driven innovation to bring sustainable products to market. Its portfolio includes Roofus Pet, Luna Naturals, Fomin, Everymood, and House of Party, with a presence in five countries and products sold in over 20,000 retail doors worldwide. The company differentiates itself by managing a multi-brand ecosystem at scale, backed by design capabilities, international manufacturing, and data insights to move quickly from concept to shelf. Petra’s goal is to create meaningful, highly connected brands that resonate with today’s consumers and grow across global markets.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2017
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Simplify's Take
What believers are saying
- LinkedIn says Petra Brands has 1.5 billion-plus views and millions of followers.
- Five-country sourcing and distribution support faster launches and broader retail reach.
- The company reports 20,000 retail doors worldwide, giving new brands immediate shelf access.
What critics are saying
- No recent funding disclosure exists; the company remains privately held and opaque on capital.
- Retail-incubator models face brutal SKU complexity; 5,000+ offerings strain inventory, cash, and focus.
- Any demand slip at hero brands like House of Party hits shared operations fast.
What makes Petra Brands unique
- Petra Brands incubates consumer brands across five countries with in-house design and manufacturing.
- Its portfolio spans beauty, wellness, pet care, party, and lifestyle, reducing category dependence.
- House of Party, Roofus, Luna Naturals, Fomin, and Everymood reached 20,000 retail doors.
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Benefits
- Remote Work Options
- Flexible Work Hours
- Professional Development Budget
- Performance Bonus