Account Director

Company Description

Le Pub was created by combining the renowned Publicis Italy (“#1 Creative Agency in World” - Adweek 2021, “#2 Creative Agency in the World” at Cannes 2021, “Most Effective Ad in the world” – Kantar 2021) & best-in-class data, media and technology expertise from Publicis Amsterdam.

We believe that brands can no longer merely communicate with consumers and must now earn their place in people’s daily lives. Stated differently – it’s about helping brands deliver real value (rather than messages). That’s why Le Pub is obsessed with creating innovative experiences that matter enough to “live in culture”. Fueled by rich global data and powered by world-class creativity - Le Pub is where brands meet culture.

Overview

Tiger Beer is born on the streets of Asia and brewed to be bold. At LePub, we’re looking for an Account Director who shares that spirit, someone who thrives on turning cultural tension into creative gold, and who brings energy, precision, and purpose to everything they lead. This role is about more than just beer. You’ll help Tiger show up in the world through campaigns that push boundaries, speak to next-gen drinkers, and spark pride from football collaborations in Seoul to music takeovers in Kuala Lumpur.

Responsibilities

• Be the strategic and creative lead across global and regional Tiger campaigns
• Drive integrated work that spans digital, social, experiential, content, and cultureled activations Translate Tiger’s bold brand platform into work that’s culturally relevant and commercially smart Lead client relationships with clarity, confidence, and a collaborative mindset
• Champion work that taps into Gen Z behaviours, football fandoms, street style, and unapologetic self-expression
• Manage campaign delivery from idea to execution, on time, on budget, and on brief
• Guide local markets to activate global campaigns with authenticity and flair
• Inspire internal teams to push for creative that’s as daring as the brand itself

Qualifications

• 6+ years in creative, brand or integrated agencies, with experience leading multimarket accounts
• A fan of beer culture, football, music, or fashion, you understand how brands move in modern culture
• A strategic thinker who knows how to sell big ideas and defend brave ones
• Skilled at managing clients, creatives, and chaos with equal poise
• Agile and entrepreneurial, you don’t wait to be told, you make things happen
• Experienced in global-to-local workstreams, especially in APAC or lifestyle-driven brands
• Bonus: background in working with alcohol, fashion, entertainment or FMCG clients targeting Gen Z

Additional Information

This isn’t business as usual. Tiger is a brand that believes fortune favours the bold and we bring that same mindset to the work. At LePub, you’ll help shape a beer brand that lives in culture, not just on shelves. You’ll help Tiger roar across the streets, screens, and stadiums of Asia and beyond. If you’re ready to lead bold work for a bold brand, this is your shot.