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Keywords Studios

Global game development and testing services

3D Animation Lead

Full-Time
No salary listed
Mid
Gurugram, Haryana, India
In Person
Art, Graphics & AnimationAnimation & VFX

About the job

Requirements
  • The candidate must create high-quality 3D animations using both keyframe and motion capture techniques for characters or creatures.
  • The candidate must be skilled in industry-standard software including Maya, 3ds Max, MotionBuilder, Blender, and Unreal Engine.
  • The candidate must understand in-game animation and cinematics creation pipelines.
  • The candidate must understand tools and techniques for efficiently creating 3D animations using keyframe and motion capture methods.
  • The candidate must have experience playing a leadership role within an animation team, including interpreting client requirements and feedback, polishing animations, reviewing others’ work, and providing critical feedback.
  • The candidate must have at least three years of experience in a 3D game, 3D production, or game art services company in a lead or associate animation lead role.
  • The candidate must act decisively when facing ambiguity after weighing available options and consulting experts or senior colleagues.
  • The candidate must set a personal example through professional conduct and behavior.
  • The candidate must understand the objectives of organizational changes and support efforts to improve effectiveness and efficiency.
  • The candidate must share ideas, suggestions, and views openly with management and the team.
  • The candidate must communicate directions, plans, and explanations effectively to the team.
  • The candidate must communicate clearly in business writing and write understandable client queries, explanations, and team directions in correct English.
  • The candidate must ensure project-team communications and deliveries are complete and error-free.
  • The candidate must provide timely, authentic, direct, and appropriate feedback to develop the animation team.
  • The candidate must accept feedback constructively and improve professionally.
  • The candidate must remain composed in difficult or stressful situations and help reduce team stress and interpersonal friction.
  • The candidate must remain reliable, responsible, and trustworthy and take responsibility for commitments and mistakes.
  • The candidate must stay current with tools and techniques related to in-game and cinematics pipelines.
Responsibilities
  • The role provides leadership to the animation team on projects and acts as a sub-animation lead or lead artist as required by project complexity.
  • The role conducts first-level animation reviews and performs hands-on animation development when necessary, including creating animations from scratch or refining artists’ work.
  • The role establishes workflows, clarifies client requirements, and assists with effort estimates and bids.
  • The role resolves project issues with animation artists, project managers, and animation leads while maintaining productivity, quality, and timelines.
  • The role thoroughly understands client briefs, directions, specifications, references, work complexity, and required quality.
  • The role works with senior and junior animation artists and leads to capture team questions before work is estimated or scheduled and provides queries to the lead for clarification.
  • The role helps create bids that are competitive and realistic.
  • The role ensures questions, explanations, and delivery notes sent to clients are clearly articulated and supported by examples or references.
  • The role ensures the team addresses client feedback promptly and efficiently.
  • The role establishes efficient production workflows that support quality delivery without unnecessary long work hours or stress.
  • The role establishes work-review processes and quality checkpoints to meet project quality goals.
  • The role creates daily work-completion plans with artists.
  • The role drives the production team to follow the plan and meet planned deadlines without loss of productivity.
  • The role assists in creating or polishing keyframe or motion-capture animations when required.
  • The role identifies key roles in the animation production process and assigns them to appropriate artists, including designating senior artists as project sub-leads.
  • The role clearly communicates responsibilities to team members.
  • The role works with the team to identify potential issues proactively and resolve them before escalation.
  • The role conducts expert artistic reviews and limited technical asset reviews and gives artists clear corrective or quality-improvement directions.
  • The role helps the team understand client directions and feedback.
  • The role ensures daily project-team meetings are held to discuss client feedback, project challenges, and work allocations.
  • The role ensures the team asks questions at appropriate times.
  • The role ensures key project documents, including feedback trackers and query trackers, are consistently created, updated, and used.
  • The role leads solutions to project problems involving animation quality, artist productivity, workflow, and workload.
  • The role ensures the team adopts organizational processes and best practices.
  • The role supports the project manager in establishing discipline within the project team.
  • The role tracks artist progress and maintains records to ensure animation work is completed within budgeted effort.
  • The role supports artists who struggle to complete assigned work and records special contributions.
  • The role communicates regularly with the animation and project-management teams about client feedback and project direction.
  • The role works with the team to develop solutions to client feedback or concerns.
  • The role provides regular feedback to artists and their reporting managers to develop artistic and delivery skills.
  • The role monitors skill enhancements and updates artist skill levels for project-management work allocation.
  • The role listens to team suggestions and empowers the team to develop them without compromising quality or timelines.
  • The role ensures artists without adequate project work are productively engaged in self-development or portfolio-asset creation.
  • The role leads the team through difficult or unpopular actions necessary to achieve project goals.
Desired Qualifications
  • Knowledge of cinematography.
  • Ability to create previz and storyboards.

About the company

Keywords Studios provides technical and creative services for the global video games industry, covering everything from initial art and development to localization and player support. The company operates through a global network of over 70 studios, using an end-to-end platform and proprietary technology to manage tasks like testing, audio production, and content moderation. Unlike specialized agencies, Keywords Studios offers a single point of contact for the entire game lifecycle, providing bespoke solutions that scale across 25+ countries. Its goal is to help developers and publishers bring their intellectual property to life through digital content that entertains, connects, and educates.

Company Size

10,001+

Company Stage

IPO

Headquarters

Dublin, Ireland

Founded

1998

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Simplify Jobs

Simplify's Take

What believers are saying

  • FreeAnimal launched September 9, 2026, creating a single creative front for game marketing.
  • The EQT, CPP Investments, and Temasek buyout closed in 2024, adding capital support.
  • Project KARA positions Keywords to sell AI-assisted remastering as budgets tighten across gaming.

What critics are saying

  • Keywords cut 128 San Francisco jobs in June 2026, signaling continuing restructuring pressure.
  • Translator unions AVTE and Tramiti attacked its contractor pay practices and crediting failures.
  • AAA publishers can internalize services; EQT-backed consolidation depends on keeping client spend locked in.

What makes Keywords Studios unique

  • Keywords Studios' FreeAnimal unites seven agencies across Los Angeles, London, Montreal, and Quebec City.
  • Project KARA extends Project AVA, giving Keywords proprietary AI workflows for remastering and development.
  • Its 13,000-person, 70-studio network covers localization, QA, art, audio, support, and marketing.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
GamesIndustry.biz
Sep 9th, 2026
Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal.

Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal. The new agency combines the existing firms Ichi, KWM, Fire Without Smoke, Gnet, TrailerFarm, Maverick, and Big Farmer Published on Sep 9, 2026, 8:00 AM PDT Keywords Studios has launched FreeAnimal, a new organisation combining seven of its creative agencies, to serve as a single point of contact for developers, publishers, and brands. The group includes creative agencies Ichi, KWM, Fire Without Smoke, and Gnet, plus media production studios TrailerFarm, Maverick, and Big Farmer. They form a network across Los Angeles, London, Brighton, Montreal, and Quebec. All seven firms shared LinkedIn posts telegraphing the move, describing the start of a new chapter as one creative agency. Contracts remain in place with existing clients, while new projects will draw from the collective abilities of the new FreeAnimal organisation. "Collectively, we work with the world's most ambitious gaming brands," said FreeAnimal global head John Rosenberg. "By fusing seven agencies' perspectives, geographies, and experiences from across the games industry, we've created a wildly effective creative organisation that combines boutique strike teams with global scale." "At FreeAnimal we simply call the approach The Right Team for Every Game, bringing together the right specialists, at the right time, to solve the right challenge for every client." Founded in 1998, Keywords Studios is an outsourcing company that began acquiring related firms in 2014, starting with voice production studio Liquid Violet. Since then, Keywords has acquired 70 companies to expand its services, including audio, art, localisation, QA, functionality QA, engineering, player support, trailer production, marketing, and data analysis. Earlier this year, Keywords combined two of its PR firms - Fortyseven Communications and Indigo Pearl - after the US-based Fortyseven opened a new office in London.

GamesIndustry.biz
Aug 26th, 2026
Testronic expands senior leadership, Mike Guttman appointed vice president of senior partnerships.

Testronic expands senior leadership, Mike Guttman appointed vice president of senior partnerships. "The investments we are making in New Orleans, Warsaw and Manila, alongside our presence in London, further strengthen the expertise available to our partners," says CRO Published on Aug 26, 2026, 2:39 AM PDT Testronic has made several senior appointments across its global locations, including Mike Guttman as vice president of senior partnerships. Guttman previously served as a client partner at Keywords Studios and as a senior business development manager. Nicole Closson joins Guttman as business development manager to "further enhance commercial coverage and support partners in the region and worldwide." Closson previously worked at Keywords Studios as an enterprise account executive and at Unity as senior account executive for Parsec and SyncSketch. In Warsaw, Mateusz Kałuża has been appointed QA director after holding senior testing roles at Lionbridge Games. "Warsaw brings together deep QA expertise, experience and a real understanding of what developers need from a testing partner," said Kałuża. "Our continued investment in the team ensures we grow that expertise locally, fully connect it with Testronic's wider global capabilities and deliver consistently for partners wherever they are based." Lily Guerreiro also joins as global partnerships senior manager, having previously served as global business development manager at Keywords Studios. Testronic's Centre of Excellence in Manila has also received senior appointments, with Daniel Bowie Soriano joining as senior QA manager alongside Ivan Balanay as QA trainer. Testronic stated that Balanay's appointment "further supports [its] investment in developing the Testronic Academy and building the next generation of QA expertise." "Our Centres of Excellence bring together talented people, specialist expertise and leadership, and connect those capabilities across a genuinely global organisation," said CRO Michael Fitzgerald. "The investments we are making in New Orleans, Warsaw and Manila, alongside our presence in London, further strengthen the expertise available to our partners. By continuing to invest in outstanding people, we can deliver an exceptional Player-Focused, Partner-First and Outcomes-Led service to our clients." Earlier this month, Testronic appointed Sonia Kerr as CEO, succeeding Sharon Baylay-Bell who became company chair. Fitzgerald was also announced as CRO alongside Samantha Williams as CCO. Fitzgerald was a client partner at Keywords Studios, while Williams was Testronic's global CRO and head of Europe.

Game Developer
Jun 26th, 2026
Keywords has laid off 128 employees in San Francisco.

Keywords has laid off 128 employees in San Francisco. It's currently unclear what roles or departments have been impacted. Chris Kerr, Senior Editor, News, GameDeveloper.com June 26, 2026 A Worker Adjustment and Retraining Notification (WARN notice) filed in California on June 22, 2026, confirms almost 130 jobs have been eliminated at the company's office on 350 Bush St. It's currently unclear what roles or departments have been impacted. Keywords was acquired by Swedish investor EQT at a valuation of £2.2 billion ($2.8 billion) in 2024 and is best known for offering a range of game development services covering localization, marketing, audio development, art production, QA testing, and more. The company previously laid off an undisclosed number of employees at its Lively Games subsidiary in 2024. More recently, translator unions Audiovisual Translators Europe (AVTE) and Tramiti called out the company for allegedly lowballing contract workers. Keywords has also made headlines for failing to credit translators, and in 2024 agreed to work with Ubisoft to amend the credits of Skull & Bones after a report from Game Developer found both companies neglected to properly credit some people who had worked on the game. Senior Editor, News, GameDeveloper.com Game Developer news editor Chris Kerr is an award-winning reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. Daily news, dev blogs, and stories from Game Developer straight to your inbox

AInvest Fintech Inc.
Jun 15th, 2026
CPP Investments and Temasek complete Keywords Studios acquisition as assets reach $793B

CPP Investments and Temasek, alongside EQT, have completed the acquisition of Keywords Studios, a leading international video games service provider. The company has been delisted from the London Stock Exchange's AIM market, with the deal expected to support expansion into new markets and investment in innovative technologies. CPP Investments reported a 7.8% return for fiscal 2026, with net assets rising to $793.3 billion as of 31 March. Speculation has emerged that foreign holders including CPP Investments and Temasek may consider offloading stakes in certain investments, though no official announcements have been made. The acquisition reflects global institutional investors' strategic focus on high-growth sectors like gaming and technology.

Testronic
Mar 19th, 2026
Testronic strengthens its US Center of Excellence with key senior appointments.

Testronic strengthens its US Center of Excellence with key senior appointments. New leadership hires reinforce continued growth in the Americas, following recent appointments in europe and south east asia. MARCH 19, 2026 - NEW ORLEANS, US: Leading games Quality Assurance specialist Testronic has announced a series of senior appointments across its US Center of Excellence, further strengthening its client partnership capabilities as the company continues to fortify its leadership position within the global video games industry. These regional leadership appointments follow the recent announcement of Mike Wallen as President and Main Board Director, who joined Testronic from Keywords Studios. In his new role, Wallen is responsible for driving Testronic's strategic growth and working closely with global leadership to deepen partnerships with studios and publishers worldwide. As part of this continued investment in the US business, Kevin Frazier joins Testronic's senior leadership team as Regional QA Director. With more than 30 years of experience across QA and IT - including senior leadership roles at Electronic Arts - Frazier is a highly respected industry leader who brings deep operational expertise and a proven track record in delivering quality at scale. Further enhancing Testronic's client partnership function, Nicole Closson has been appointed Business Development Manager. Formerly of Keywords Studios and Unity, Closson is recognized for her partner-first approach, building strategic relationships focused on delivering value-led solutions that drive player trust and business growth. A passionate advocate for the industry, she has also served as a Women in Games Ambassador for the past two and a half years. In addition, Paul Todkill joins as Senior Client Marketing Manager within the Global Marketing Team led by Linda Quinn. A seasoned marketing professional, Todkill has led partnership and marketing initiatives for world-leading games events and major esports competitions, working closely with renowned publishers and developers to deliver impactful, audience-focused campaigns. Sharon Baylay-Bell, Testronic's CEO and Executive Chair, said: "These appointments mark an important step in strengthening our US Center of Excellence and reflect our continued investment in the Americas as a key growth region. Following Mike's arrival, we are building a leadership team that embodies our partner-first, player-focused, outcomes-led approach and shares our ambition to be a lighthouse for care, expertise and passion in the industry. Kevin, Nicole and Paul each bring outstanding experience and energy to Testronic, and will play a key role as we continue to empower the next level in play for our partners and their players worldwide."