Full-Time
Website Manager
Sunny Health & Fitness
51-200 employees
Direct-to-consumer home gym equipment provider
No salary listed
City of Industry, CA, USA
In Person
Position is full-time and on-site in the City of Industry.
 Retail (1) |
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- At least 3 years of experience in e-commerce website management or merchandising, preferably with a direct-to-consumer brand.
- Hands-on experience with Shopify; Shopify Plus experience is a plus.
- Strong understanding of digital merchandising, user behavior, and online sales strategies.
- Basic knowledge of HTML and CSS and familiarity with Google Analytics, Klaviyo, Hotjar, and Search Console.
- Strong project management and organizational skills.
- Understanding of conversion rate optimization and e-commerce metrics.
- Experience in the fitness, wellness, or consumer goods industry is a plus.
- Ability to apply visual presentation, layout, and content-flow principles.
- Oversee and update all aspects of the Shopify website, including the homepage, product pages, navigation, and collections.
- Maintain accurate product listings, descriptions, images, pricing, and inventory synchronization.
- Implement and test site updates, themes, plugins, and custom features.
- Coordinate with development or design teams on user experience and user interface enhancements.
- Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns.
- Create promotional banners, landing pages, and product highlights to support e-commerce goals.
- Optimize product pages for search engine optimization, conversion rate, and upsell opportunities.
- Run A/B tests on layouts, copy, and calls to action to improve performance.
- Monitor Shopify analytics and third-party tools to evaluate website performance, customer behavior, and sales trends.
- Report on key performance indicators such as conversion rate, bounce rate, time on site, and product performance.
- Use data to identify opportunities to increase revenue and reduce cart abandonment.
- Work with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability.
- Coordinate product launches and seasonal campaigns across the website and email.
- Support customer service or operations with site-related issue resolution.
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
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Simplify's Take
What believers are saying
- SunnyFit reached nearly 500,000 users by March 2026, signaling growing engagement.
- Five Wi-Fi treadmills launched in 2025, expanding connected equipment beyond Bluetooth-only products.
- Amazon discounts on Sunny bikes in April 2026 keep products highly visible and sell-through strong.
What critics are saying
- Amazon marketplace pricing compresses margins; April 2026 bike discounts show constant price wars.
- JLL integration adds execution risk through 2026, distracting management from core U.S. retail.
- Peloton, NordicTrack, and Concept2 dominate premium categories; Sunny risks becoming a low-margin commodity seller.
What makes Sunny Health & Fitness unique
- SunnyFit AI Coach 2.0 personalizes workouts across Sunny equipment, integrating hardware and software.
- JLL Fitness acquisition, announced May 9 2025, adds UK brand reach and commercial credibility.
- Budget pricing plus direct-to-consumer sales keeps Sunny competitive against premium connected-fitness incumbents.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Paid Sick Leave
Paid Holidays
Paid Vacation
Employee Discounts
Company News
Sunny Health & Fitness has upgraded its free SunnyFit app with AI Fitness Coach 2.0, delivering personalized workouts that connect with home gym equipment.
Sunny Health & Fitness, a leader in value driven, high-quality fitness equipment, is pleased to announce the acquisition of JLL Fitness, a UK-based brand kno...