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Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Website Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCity of Industry, CA, USANo salary listed

About the Job

Requirements

  • At least 3 years of experience in e-commerce website management or merchandising, preferably with a direct-to-consumer brand.
  • Hands-on experience with Shopify; Shopify Plus experience is a plus.
  • Strong understanding of digital merchandising, user behavior, and online sales strategies.
  • Basic HTML and CSS knowledge and familiarity with Google Analytics, Klaviyo, Hotjar, and Search Console.
  • Strong project management and organizational skills.
  • Data-driven understanding of conversion rate optimization and e-commerce metrics.

Responsibilities

  • Oversee and update all aspects of the Shopify website, including the homepage, product pages, navigation, and collections.
  • Maintain accurate product listings, descriptions, images, pricing, and inventory synchronization.
  • Implement and test site updates, themes, plugins, and custom features.
  • Coordinate with development or design teams on user experience and user interface enhancements.
  • Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns.
  • Create promotional banners, landing pages, and product highlights to support e-commerce goals.
  • Optimize product pages for search engine optimization, conversion rate, and upsell opportunities.
  • Run A/B tests on layouts, copy, and calls to action to improve performance.
  • Monitor Shopify analytics and third-party tools to evaluate website performance, customer behavior, and sales trends.
  • Report on key performance indicators such as conversion rate, bounce rate, time on site, and product performance.
  • Use data to identify opportunities to increase revenue and reduce cart abandonment.
  • Work closely with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability.
  • Coordinate product launches and seasonal campaigns across the website and email.
  • Support customer service or operations with site-related issue resolution.

Desired Qualifications

  • Experience in the fitness, wellness, or consumer goods industry.

About the Company

Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Industry, California
Founded
2002

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