TikTok Paid Ads Manager
$100k - $150k/yr
Mid
Bachelor's
Brooklyn, NY, USA
In Person
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- A bachelor's degree in Marketing, Advertising, Business, eCommerce, Communications, or a related field is preferred.
- Three to five or more years of paid social or performance marketing experience, including significant hands-on experience managing TikTok advertising.
- Demonstrated experience managing meaningful paid social advertising budgets.
- Strong working knowledge of TikTok Ads Manager, TikTok Pixel, Events API, Spark Ads, and TikTok Shop advertising.
- Strong understanding of performance marketing metrics, including return on ad spend, customer acquisition cost, cost per acquisition, click-through rate, cost per thousand impressions, cost per click, conversion rate, and lifetime value.
- Experience developing and executing structured A/B and creative testing programs.
- Strong analytical skills and the ability to translate campaign data into actionable business recommendations.
Responsibilities
- Develop and execute the company's paid advertising strategy across TikTok Ads Manager.
- Build, launch, manage, and optimize campaigns focused on customer acquisition, product sales, traffic, and brand awareness.
- Manage campaign structures, targeting strategies, bidding, budgets, placements, and creative testing.
- Monitor campaigns daily and adjust spending and targeting to maximize performance.
- Scale successful campaigns while maintaining established profitability and efficiency targets.
- Manage advertising across multiple consumer product categories, brands, and stock-keeping units.
- Own key performance metrics, including return on ad spend, marketing efficiency ratio, cost per acquisition or customer acquisition cost, cost per thousand impressions, click-through rate, cost per click, conversion rate, and revenue.
- Analyze campaign performance by product, audience, creative, placement, and funnel stage.
- Identify opportunities to improve customer acquisition costs and overall marketing profitability.
- Develop testing strategies for audiences, offers, landing pages, campaign structures, and creative.
- Partner with eCommerce teams to improve the customer journey from TikTok impression through purchase.
- Provide regular reporting on advertising spend, revenue, profitability, and campaign performance.
- Work with internal creative teams, content creators, influencers, and agencies to develop high-performing TikTok advertising content.
- Translate performance data into actionable creative briefs.
- Develop and manage a structured creative testing program for hooks, messaging, offers, formats, calls to action, and product demonstrations.
- Identify winning creative concepts and rapidly develop new iterations to extend campaign performance.
- Monitor TikTok trends and emerging content formats to identify opportunities for paid advertising.
- Help develop authentic, platform-native content rather than simply adapting traditional advertising creative for TikTok.
- Partner with the eCommerce and social commerce teams to support TikTok Shop growth initiatives.
- Develop paid strategies supporting TikTok Shop products, promotions, creators, and affiliate content.
- Identify high-performing organic, creator, and affiliate content that can be amplified through paid media.
- Utilize Spark Ads and other TikTok advertising formats to increase reach and conversions.
- Coordinate paid campaigns around new product launches, seasonal promotions, retail events, and major shopping periods.
- Develop dashboards and reporting to track campaign and product-level performance.
- Analyze advertising performance using TikTok Ads Manager and web/eCommerce analytics platforms.
- Monitor attribution and identify discrepancies between platform-reported and actual eCommerce performance.
- Present campaign results, insights, and recommendations to marketing and senior management.
- Develop weekly and monthly forecasts for advertising spend, revenue, and return on ad spend.
Desired Qualifications
- Experience advertising physical consumer products is strongly preferred.
- Experience in a direct-to-consumer, consumer electronics, home products, appliances, lifestyle products, or other consumer goods environment is highly desirable.
- Experience working with Shopify or other major eCommerce platforms is a plus.
- Familiarity with Meta advertising and other paid social platforms is beneficial.
About the company
Fesco Group manufactures new technology and consumer goods and also distributes consumer products to retailers and brands. It operates as both producer and distributor, sourcing and making products and delivering them quickly through its logistics network and in-house and traveling sales staff. It combines big-scale operations with close relationships to small businesses and large retailers, emphasizing integrity and open communication. Its goal is to be a trusted source and resource for retailers by delivering products fast and maintaining strong relationships.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
1962
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Simplify's Take
What believers are saying
- FESCO launched five Chukotka voyages in June-November 2026, adding northern delivery volume.
- H1 2026 revenue rose 5% to 92.1 billion rubles despite weaker profitability.
- Intermodal, foreign-trade, and cabotage volumes rose 6%, 18%, and 41% in H1 2026.
What critics are saying
- Former FESCO managers were arrested on February 11, 2026 in an 885 million-ruble embezzlement case.
- FESCO’s H1 2026 EBITDA fell 34% and net profit collapsed 95%, squeezing reinvestment.
- State control under Rosatom exposes FESCO to political directives, capital misallocation, and sanctions-driven isolation.
What makes The Fesco Group unique
- FESCO controls Vladivostok Commercial Sea Port, 30 vessels, and 135,000 containers, as of 2026.
- FESCO links port, rail, and intermodal logistics across Russia and the Northern Sea Route.
- FESCO remained Russia’s top maritime exporter carrier in H1 2026, strengthening customer lock-in.
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