Account-Based Marketing Manager
Amazon
Account-Based Marketing Manager
Amazon
Sells products online and rents cloud computing
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to join the EMEA ISV & Workloads Partner Marketing team. Based in Tel Aviv, Israel, this role will design and execute high-impact ABM programmes for ISV customers and technology partners across the EMEA region. The role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that accelerate cloud adoption, workload migration, and partner growth.
The ABM Manager will own the end-to-end execution of ABM programmes within assigned thematic clusters, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programmes that accelerate pipeline and revenue growth. You will be part of a distributed EMEA team and collaborate closely with sales, partner development, and marketing peers across the region.
Key job responsibilities
Account-Based Marketing (Cloud Adoption & Workload Growth):
Design and execute 1:1 and 1:few ABM campaigns for a portfolio of EMEA ISV accounts, translating AWS cloud, AI/ML, and GenAI capabilities into business-relevant value propositions
Analyse customer data, buying signals, and market trends to optimise campaign strategy
Deliver multi-channel programmes (events, digital, direct) that drive cloud adoption and workload migration
Track programme performance — pipeline influenced, engagement scores, and ROI — and continuously optimise
Partner Growth & Co-Marketing:
Develop joint marketing plans with key ISV ABM accounts and manage Marketing Development Funds for integrated go-to-market activations across EMEA
Support ISV partners through marketing enablement, content creation, and joint customer engagement
Cross-Functional Collaboration & Operational Excellence:
Build strong relationships with EMEA sales teams, solutions architects, and partner development managers
Align ABM programmes with broader EMEA field marketing efforts
Drive operational excellence through standardised processes and documentation
Collaborate with global ABM and EMEA ISV cluster peers to share learnings and scale best practices
Represent AWS at industry events and partner forums across EMEA
A day in the life
You'll start your day reviewing engagement dashboards and campaign metrics for your assigned cluster accounts across EMEA. Mornings might include strategy sessions with sales leaders across multiple countries, aligning on pipeline targets. After lunch, you could be finalising logistics for an executive roundtable bringing together ISV CxOs to discuss GenAI adoption on AWS. Later, you might develop a joint go-to-market campaign with an ISV partner, creating content that showcases how their AWS-built solution solves real customer challenges. You'll regularly collaborate with EMEA ABM cluster peers to share playbooks and scale what works.
About the team
The EMEA ISV & Workloads Partner Marketing team drives demand generation, pipeline acceleration, and revenue growth through strategic marketing programmes developed for and with AWS technology partners (ISVs) across Europe, the Middle East, and Africa. We work the intersection of customer and partner marketing — helping ISV customers accelerate their own cloud journey on AWS while simultaneously enabling them to build and sell solutions that serve end customers.
Our ABM programme uses thematic cluster model to deliver highly personalised, account-specific marketing across EMEA's most strategic ISV accounts. The team is distributed across multiple EMEA locations and works as one integrated unit.
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
- Experience building, executing and scaling cross-functional marketing programs
- MBA, or 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience
- Read, write and speak in English (native), Hebrew, plus one incremental European language
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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