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Publicis Groupe

Runs advertising and digital transformation services

Data & AI Manager

Data ScienceConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$88.5k - $141.7k /yrIn-person

About the Job

Requirements

  • Five to seven years in data science, marketing analytics, or a related analytical role.
  • Advanced SQL and ability to write production-grade queries against Amazon Redshift over large, messy transactional data.
  • Python for analysis and modeling, including pandas, scikit-learn, and exposure to gradient boosting such as XGBoost; version control as a habit.
  • A solid foundation in statistics and experimentation, including holdouts, testing methodologies, and correlation versus causation.
  • Ability to explain complex analyses clearly to non-technical stakeholders and defend methodology when needed.
  • Curiosity about applied AI and hands-on exposure sufficient to assess where large language model output succeeds and falls short.

Responsibilities

  • Develop HCP propensity, lookalike, and segmentation models on medical and pharmacy claims, and conduct patient journey, line-of-therapy, switching, and adherence analyses; deliver outputs for media and strategy partners to activate.
  • Write SQL queries against large, messy claims data.
  • Work on AI product initiatives such as synthetic market-research persona panels, automated client reporting, and new-business audience generation, moving prototypes toward reliable production solutions.
  • Help define quality standards for AI-generated outputs, including audience narratives and physician panel simulations; build evaluation sets and scoring frameworks to assess trustworthiness.
  • Support the design of holdout, geographic, and matched-market tests, and scrutinize measurement provided by media partners.
  • Create scalable dashboards and reusable tools so recurring analyses do not depend on one person; help establish standards and best practices as the team grows.
  • Partner with Strategy, Media, Account, and Creative teams and develop confidence presenting directly to clients.

Desired Qualifications

  • Healthcare claims experience with Symphony, IQVIA, or similar open-claims/APLD data, including fluency with ICD-10, NDC, NPI, and line-of-therapy logic.
  • Pharmaceutical or healthcare marketing experience, including HCP and/or DTC marketing and understanding how MLR review and data-use restrictions shape deliverables.
  • Experience with consumer or digital data sources such as Epsilon, Adobe Analytics, GA4, or similar datasets and platforms.
  • Experience with incrementality testing, attribution, or campaign measurement.
  • Experience building products or workflows using large language models or routinely using AI-assisted development.
  • Experience with Streamlit, dashboarding, programmatic deck generation, or other prototyping tools.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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