Product Marketing Specialist - Connectivity & IoT

Job Description

We are looking for a Product Marketing Specialist to support the evolution and commercialization of Connectivity and IoT solutions across multiple industry verticals.

This role sits at the intersection of Product Management, Go-To-Market strategy and Market Intelligence, helping transform technical capabilities into market-ready propositions that generate customer value and business growth.

The successful candidate will collaborate closely with Product Managers, Pre-Sales teams and subject matter experts to develop compelling value propositions, support commercial initiatives and contribute to the evolution of the product portfolio.

Key Responsibilities

• Support the design and positioning of Connectivity and IoT solutions for different industry sectors.
• Develop Go-To-Market materials, presentations and commercial collateral.
• Collaborate with Product, Sales and Pre-Sales teams to structure and enhance existing offerings.
• Analyze market trends, competitive dynamics and technology developments within Connectivity and IoT ecosystems.
• Gather and consolidate customer and stakeholder feedback to support product evolution.
• Contribute to business cases and opportunity assessments for new initiatives.
• Translate complex technical concepts into clear business-oriented messaging.
• Support strategic initiatives aimed at expanding market adoption and revenue opportunities.

Qualifications

• Degree in Business, Economics, Engineering or related field.
• Professional proficiency in Portuguese and English.
• Strong knowledge of Microsoft Office tools.
• Interest in and practical use of AI-powered productivity tools such as Microsoft Copilot.

• Strong written and verbal communication skills.
• Ability to manage multiple stakeholders and priorities.
• Analytical mindset with strong market awareness.
• Customer-focused approach.
• Ability to simplify and communicate complex concepts effectively.
• Strong organizational skills.

Valued Experience

• Telecommunications sector.
• Enterprise Connectivity solutions.
• Internet of Things (IoT).
• Product lifecycle management.
• Product Marketing.
• Solution positioning and commercialization.
• Market research and competitive intelligence.

Additional Information