Full-Time
Associate Director
Account Management
Posted on 6/28/2024
Influential
201-500 employees
AI-driven influencer marketing platform
Compensation Overview
$100k - $120kAnnually
Senior, Expert
Remote in USA
Work from home. Company is based on the east coast.
- 7+ years of experience working at an agency, marketing-tech or media start-up
- Strong background experience developing multi-faceted marketing campaigns including creative, influencers, media, digital and/or social media
- Experience leveraging data and analytics to influence influencer strategies and campaign plans
- Exceptional communication, interpersonal, and leadership skills with the ability to thrive in a fast-paced, dynamic environment
- Experience creating internal and external presentations (keynote and google slides preferred)
- Strong decision-making, organizational, planning, and problem-solving skills with a proven ability to identify and prioritize critical issues
- Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
- Bachelor’s degree or equivalent experience
- Develop and lead multi-faceted influencer marketing strategies for clients across various sectors
- Work as a strategic partner alongside Client Solution Leads to identify growth opportunities for clients and lead day-to-day execution
- Serve as a thought leader with deep knowledge of social platforms such as TikTok, YouTube, Snap, Instagram, etc.
- Collaborate with internal teams and external partners/agencies to meet client needs and processes
- Mentor account managers and foster a culture of collaboration
- Navigate challenges within the execution process and provide solutions for roadblocks
- Create new materials for the account management department and improve campaign execution processes
- Prepare reports, analyze ad performance, and provide optimization recommendations
- Maintain knowledge of ad products, guidelines, and manage asset delivery timelines
- Manage the monthly billing reconciliation process with finance
Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and effective influencer partnerships, aiming to enhance marketing strategies for its clients.
Company Stage
Series B
Total Funding
$54.1M
Headquarters
Las Vegas, Nevada
Founded
2013
6 month growth
↑ 10%1 year growth
↑ 20%2 year growth
↑ 27%
Simplify's Take
What believers are saying
- Influential's partnerships, such as with UniComm Media Group, expand its reach and effectiveness in niche markets like the Hispanic audience.
- The company's focus on advanced metrics and AI-driven insights provides brands with unparalleled value, potentially leading to higher client retention and satisfaction.
- Influential's leadership in AI-driven influencer marketing positions it well for future growth as AI continues to evolve and integrate into digital marketing strategies.
What critics are saying
- The rapid advancement of AI tools could disrupt the influencer marketing space, potentially reducing the need for traditional influencer work.
- The competitive landscape in digital marketing is fierce, with new entrants and existing giants like Snapchat introducing features that could erode Influential's market share.
What makes Influential unique
- Influential leverages advanced AI to focus on sophisticated metrics like sales lift and ROAS, setting it apart from competitors who rely on basic social media metrics.
- The platform's ability to precisely match brands with influencers using AI ensures highly targeted and effective marketing campaigns, unlike more generic influencer platforms.
- Influential's comprehensive suite of services, including campaign strategy and performance analytics, offers a one-stop solution for brands, differentiating it from competitors who may only offer piecemeal services.
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