Senior Vice President - Analytics, Global Measurement

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

Lead Above Market measurement, effectiveness and intelligence, translating trusted media data into consistent, standardized and global KPI definitions, ROI inputs and decision-ready learning.

Responsibilities

• Establish global media measurement and KPI governance with PepsiCo, while respecting PepsiCo MarSci ownership of ROIe methodology and modeling.
• Develop measurement standards, learning agendas and effectiveness reporting across brands, objectives and markets.
• Partner with Media Excellence on defining & sharing global measurement frameworks across Reach, Resonance and ROI with partnership with the Global COE and local markets for accuracy, consistency and impact delivery & insights
• Translate measurement requirements into data specifications and QA with Data Governance and A&M Hub owners for global deliverables.
• Set continuous learning loops for market planning and performance improvement.

2027 priority deliverables

• Global KPI dictionary and measurement governance framework
• Measurement learning agenda set at the Global level, localized within the markets
• Media scorecards, and Unified Data File reporting requirements
• Support rollout for Kantar Brand Lift Measurement, including learnings & cross-brand insights for ‘27
• ROIe input alignment and quality-control protocol with MarSci

How success will be measured

• KPI consistency, scorecard delivery and reporting timeliness
• Quality/completeness of ROIe inputs
• Actionable learning captured and shared for subsequent planning
• Reduction in contradictory or duplicate measurement reports

Qualifications

• Senior leadership experience appropriate to SVP level in a global media agency, advertiser or relevant specialist function.
• Proven ability to translate complex global standards into clear deliverables, accountable owners and practical market adoption.
• Strong cross-functional leadership across client, agency, finance, data, technology and regional stakeholders.
• Experience with global measurement, reporting & transformation - governance, media tech & tools, executive communication, risk management and measurable operational outcomes a benefit
• Strong understanding of media data governance, measurement systems, taxonomy, quality assurance and relevant technology/data interfaces.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $180,215.00 - USD $238,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.