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Ana Luisa to open first Pennsylvania store at King of Prussia Mall. The jewelry brand will bring its signature open-display concept, custom jewelry bar and welded charm offerings. Published Date: September 23, 2026, 1:09 PM EDT Ana Luisa will open its first Pennsylvania location this winter. The jewelry store will debut on the mid-level of King of Prussia Mall, between Novesa London and Breitling. Ana Luisa offers everyday jewelry essentials, including earrings, necklaces, rings and bracelets, with a focus on recycled materials and eco-conscious production. The brand was founded in 2018 by friends Adam Bohbot and David Benayoun. Drawing on experience with luxury brands such as Louis Vuitton and Ralph Lauren, the founders saw an opportunity to offer luxury-quality jewelry at more accessible prices. Bohbot told Whatnow Philadelphia the duo chose King of Prussia Mall after seeing strong demand for Ana Luisa in the Philadelphia area since the brand's launch. "King of Prussia felt like a natural next step for us. We've seen strong performance in the market through our partnership with Nordstrom, which gave us even more confidence in opening a store of our own. As we grow our retail footprint, we're focused on markets where we already know there's an Ana Luisa customer waiting for us," he said. The new location will reflect Ana Luisa's signature aesthetic, featuring an open display concept instead of a traditional jewelry counter. "We want every Ana Luisa location to feel elevated but never intimidating, and to give customers the freedom to really interact with the jewelry - pick up pieces, try them on, layer and stack, and take their time figuring out what they love," Bohbot said. It will also feature a custom jewelry bar and personalization studio, where customers can customize pieces with birthstones, initials, names and engravings, as well as create welded charm jewelry. "We'll be the only jewelry brand in the mall offering welded charm bracelets, necklaces, and anklets, and it's quickly become a signature part of the Ana Luisa store experience. Whether you're creating a bracelet with a friend, marking a milestone, or making something for yourself, it's personal and memorable," he said. Bohbot looks forward to expanding Ana Luisa's brick-and-mortar footprint after first launching the brand as a digital company. The King of Prussia location will join stores in New York, Indiana and Florida. "There's still something really special about opening a store and seeing customers experience Ana Luisa in person for the first time. Seeing what they gravitate toward, how they style the jewelry, and what keeps them coming back gives us insights we simply can't get online - and ultimately helps shape where we take the brand next," he said. The team targets a December opening for its King of Prussia location, just in time for the holiday shopping season. Visit the Ana Luisa website and follow along on Instagram and Facebook for the latest updates. Love its content? Add WhatNow as a preferred source on Google to see more of its trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Philadelphia Regional Reporter Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.

Ana Luisa brings custom jewelry bar experience to Upper East Side. Ana Luisa's third New York City store is evidence of the brand's commitment to brick-and-mortar retail and of the power of experiential shopping for today's jewelry customer. The store at 1219 Third Ave., on the Upper East Side, opened Thursday. Ana Luisa, originally an e-tailer, opened a boutique in Boca Raton, Fla., in the spring, and last year added locations in Indianapolis and Manhattan's West Village. Its first brick-and-mortar location was also in New York, in SoHo. The SoHo store has been open since late 2023. Ana Luisa was founded in 2018 by Adam Bohbot and David Benayoun, Bohbot had a background in e-commerce and marketing; Benayoun brought experience in luxury jewelry. "We want the store to feel elevated but never intimidating," says Bohbot, who spearheaded the Upper East Side store's design. "Jewelry is incredibly personal and tactile, so the space is designed to encourage discovery - whether you're stopping in for a new everyday piece, creating something at our custom jewelry bar, or simply taking the time to try on and explore." The custom jewelry bar - where shoppers can create personalized charm bracelets, anklets, and necklaces, including "permanent" welded styles - is a centerpiece of the new boutique. Ana Luisa has incorporated a custom/permanent jewelry bar into every store starting with the West Village, its second location (the SoHo store has an adjacent custom jewelry studio). That interactive experience distinguishes Ana Luisa from many other jewelry retailers, Bohbot says. The company offers another type of interactive experience in SoHo, where clients can listen on vintage telephones to recorded messages about how to style Ana Luisa jewelry. Streamlined interior design and in-store styling advice also separate Ana Luisa within the market, says Bohbot. Like Ana Luisa's other locations, the new Upper East Side boutique has a brick-red and white color scheme, one of the branding choices the company made when it moved into physical retail. "The custom jewelry bar is a favorite and has quickly become a core part of the Ana Luisa experience," Bohbot tells JCK. "We also love the open product displays, which invite customers to engage with the jewelry, try it on, layer, and discover pieces naturally rather than shopping from behind a traditional jewelry counter." Top: Ana Luisa started as an e-commerce brand in 2018 and has opened five stores since late 2023, including its third New York City location just this week. (Photos courtesy of Ana Luisa)