Fnatic is a global esports and entertainment brand with activities across professional competitive gaming, streaming, and branded merchandise. It operates multiple revenue streams: earnings from its professional esports teams sponsored by major brands, and direct-to-consumer sales via its online store (fnatic.com) of branded apparel, gaming peripherals, and other gear. Its products include items like the REACT Esports Headset and STREAK65 keyboard, along with jerseys, jackets, and hoodies. The company supports fre e shipping on qualifying orders and provides a two-year warranty on gear products to build customer loyalty. Fnatic differentiates itself through a strong brand presence in esports, a combination of elite teams, fan-focused merchandise, and high-quality peripherals targeted at gamers and esports fans. Its goal is to grow its brand by expanding its competitive teams, merchandise, and product ecosystem while leveraging sponsorships and fan engagement to drive revenue.
Company Size
201-500
Company Stage
Early VC
Total Funding
$53M
Headquarters
London, United Kingdom
Founded
2004
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