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Fnatic

Esports organization selling branded gear

General Manager - League of Legends

Business & StrategyConfirmed live in the last 24 hours
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Leadership experience within professional gaming or sports, with genuine accountability for results.
  • Passion for esports and a strong understanding of the League of Legends scene.
  • Competitive instinct and knowledge of what it takes to win.
  • People management experience, including coaches and world-class athletes.
  • Ability to inspire and educate current and next-generation professional gamers, with readiness to go the extra mile for players when needed.
  • Strong interpersonal and communication skills, with confidence representing Fnatic publicly and building trusted relationships with players, staff, and fans.
  • Commercial literacy, including comfort managing a budget and producing business cases.
  • Proven ability to work with talent and people from diverse cultures and backgrounds.
  • Excellent written and verbal English.

Responsibilities

  • Own the sporting performance and delivery of results of Fnatic League of Legends, shaping a team capable of sustained success.
  • Lead recruitment and selection of League of Legends athletes, coaches, and performance staff, and execute changes as necessary, including benching and transfers.
  • Establish a high-performance culture with the coaching staff by defining key values and expectations for the team.
  • Manage team performance and behaviors, ensuring standards are upheld through appropriate recognition and disciplinary actions.
  • Create an elite-tier performance environment through the practice approach, facilities, scheduling, and team operations required to win at the highest level.
  • Establish a team culture that makes Fnatic a home players and staff aspire to be at and want to stay at, through player care and an ambitious player experience.
  • Establish a clear team structure and processes, and continually optimize them in collaboration with senior Esports management.
  • Manage the League of Legends team budget, allocating resources effectively to deliver competitive success while supporting revenue-generating activities.
  • Oversee player contracts and obligations, monitoring delivery of player obligations to Fnatic, Riot Games, and partners.
  • Champion a data- and science-led approach across recruitment, performance, and decision-making, building on Fnatic's analytics capability and supporting tools.
  • Nurture relationships with League of Legends stakeholders, including Riot Games, tournament organizers, teams, and player representatives, protecting the team's interests.
  • Represent Fnatic across media, community, and partner activities, including interviews, content, community, and fan meetings.
  • Ensure Fnatic brand, content, and partnership strategies can be activated through player insights and access, and integrate and align the wider business with the League of Legends division.
  • Lead ad-hoc sporting projects as defined by the Chief Gaming Officer.

Desired Qualifications

  • Other languages are desirable.

About the Company

Fnatic

Esports organization selling branded gear

Fnatic is a global esports and entertainment brand with activities across professional competitive gaming, streaming, and branded merchandise. It operates multiple revenue streams: earnings from its professional esports teams sponsored by major brands, and direct-to-consumer sales via its online store (fnatic.com) of branded apparel, gaming peripherals, and other gear. Its products include items like the REACT Esports Headset and STREAK65 keyboard, along with jerseys, jackets, and hoodies. The company supports fre e shipping on qualifying orders and provides a two-year warranty on gear products to build customer loyalty. Fnatic differentiates itself through a strong brand presence in esports, a combination of elite teams, fan-focused merchandise, and high-quality peripherals targeted at gamers and esports fans. Its goal is to grow its brand by expanding its competitive teams, merchandise, and product ecosystem while leveraging sponsorships and fan engagement to drive revenue.

Company size
201-500
Company stage
Early VC
Total funding
$53M
Headquarters
London, United Kingdom
Founded
2004

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