Full-Time
Assistant Manager
Global Product Marketing, Merchandise & Promo
Updated on 3/13/2025
Sol de Janeiro
201-500 employees
Brazilian-inspired skincare and body care products
Compensation Overview
$75k - $88kAnnually
Senior
New York, NY, USA
Hybrid position; specific in-office days not mentioned.
- Bachelor's degree in Marketing, Business, or related field.
- 5-7 years of experience in merchandise planning, promotions, or related roles within the beauty or consumer goods industry.
- Proven track record of success in developing and executing strategic merchandise and promotional initiatives to drive sales and profitability.
- Strong analytical skills with the ability to leverage consumer insights and market data to inform decision-making and drive results.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Manage the development and execution of strategic merchandise plans for all global apparel and accessories, including saleable merch, GWPS, PWPS, influencer gifting, etc., ensuring alignment with brand vision, consumer preferences, and market demands.
- Monitor and analyze category performance metrics daily, translating and presenting actionable insights to drive business growth.
- Own product lifecycle from creative inception to delivery including daily vendor communication, relationship development, and negotiations to deliver high-quality, brand-enhancing products on time, and within budget.
- Constantly assess the latest market trends to inform disruptive innovation and growth opportunities within the category, applying consumer insights and competitive analysis to future development.
- Develop and pitch compelling product strategy presentations and creative briefs to leadership and cross-functional partners to gain alignment on category vision and objectives.
Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes, with popular items like Brazilian Bum Bum Cream. Their products are designed for consumers seeking luxurious skincare with unique tropical scents, appealing to both men and women. The company sells directly through its website and various retail partners, offering a range of prices and encouraging repeat purchases with gift sets and samples. Sol de Janeiro stands out for its commitment to sustainability, using vegan-friendly and reef-safe ingredients made in the USA.
Company Size
201-500
Company Stage
Seed
Total Funding
$14.2M
Headquarters
Town of Wallkill, New York
Founded
2015
Simplify's Take
What believers are saying
- Increased demand for clean beauty boosts Sol de Janeiro's aluminum-free deodorant sales.
- Experiential marketing, like pop-ups, enhances consumer engagement and brand visibility.
- L'Occitane's acquisition provides Sol de Janeiro with additional resources and market reach.
What critics are saying
- Competition from other Brazilian-inspired brands may dilute Sol de Janeiro's market position.
- L'Occitane's acquisition might lead to strategic shifts alienating existing customers.
- Overuse of limited-edition collections could cause consumer fatigue and impact loyalty.
What makes Sol de Janeiro unique
- Sol de Janeiro captures Brazil's essence with unique scents and ingredients.
- The brand emphasizes sustainability with vegan-friendly and reef-safe products.
- Sol de Janeiro's multi-channel approach broadens its market reach.
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Benefits
Performance Bonus
Hybrid Work Options
Company News
Sol de Janeiro has just launched its Rio Deo aluminium-free deodorant in a new scent; beauty and wellness editor laura put it to the test to see how it fared when exercising...
MG Empower Ltd has partnered with the Sol de Janeiro to craft a strategy that would support the release and bring the soul of Rio de Janeiro to life.
Sephora has partnered with Brazilian bodycare brand Sol De Janeiro to open a new pop-up at Westfield London later this month.
Sol de Janeiro launches new summer energy perfume mist perfect for bikini season.
Cult-favorite brand, Sol de Janeiro launched a limited-edition summer collection that includes three new perfume mists and special packaging for its Brazilian Bum Bum Cream.