Vice President Marketing - Group Wholesale Banking & Markets

Company: 1011 United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

UOB Group Wholesale Banking & Markets Marketing (GWMM) is the central marketing function for Group Wholesale Banking (GWB) and Global Markets (GM).  We work with all business functions within GWB and GM to develop marketing strategies and plans.  We collaborate and lead across the business functions in GWB and GM, bringing marketing and customer insights to cross-functional stakeholders across relationship managers, product, customers and executive leadership.  Headquartered in Singapore, we offer marketing expertise to develop go-to-market plans to drive and support business goals and initiatives, as well as manage all internal and external marketing communications.

Job Description

The role is part of UOB Group Wholesale Banking (GWB) and Global Markets (GM). He/She is part of the Team within GWMM responsible for Business Communications & Client Engagement, Segment Marketing, and Strategic Projects. He/she is also required to work closely with our stakeholders, partners, agencies and regional offices to achieve our communication and marketing objectives to support the business regionally.

• Implement business communications strategy that includes client engagement, media outreach, digital and social media.
• Work with stakeholders to ensure messaging for business communications is consistent in promoting GWB’s positioning and proposition and resonates both internally with stakeholders and externally with public perceptions.
• Develop content for client engagement, including preparation of speeches and pitchbooks for business stakeholders
• Collaborate with team, business units and event agency on event management, provide advisory and curation as part of client engagement for GWB events, including pre/post-event documentation, event surveys and reporting.
• Develop content for digital, social media marketing and campaigns, including video production.
• Manage internal and external digital assets, including GWB’s public website and Intranet pages.
• Prepare communication materials for media releases, media interviews and media queries.
• Provide industry insights, research on market outlook and trends, evaluate competitor activities, marketing and digital content.
• Deploy successful marketing initiatives and own implementation from ideation and conceptualization to execution
• Report on communications strategy performance

Job Requirements

• Degree in Communications / Journalism / Marketing with at least 8-10 years of relevant business communications experience in Banking or Finance Industry
• Excellent Writing & Communication Skills
• Experience in content writing for all media platforms
• Proven Social Media and Networking Expertise
• Strong Conceptualisation and Analytical Skills
• Strong Project, Events Management & Implementation Skills
• Strong Managerial Skills and ability to work in large and multi-team dynamics
• Solid knowledge of various marketing disciplines of communication, online marketing, media releases and interviews

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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