Vice President - Media Strategy

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Vice President oversees the strategy of media campaigns across multiple channels.  This role will lead a strategy team that is part of a large, long-standing retail account and will work closely with all areas of the business including: planning, investment, and analytics.  The ideal candidate will have strong experience in performance media with strong knowledge of digital.  

This person is a leader who contributes to the brand strategy and is a true business partner for their clients.  The VP of Strategy builds solid relationships with clients and internal teams across all levels and functions. As a point of contact for senior-level partners, the Vice President facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management, strategic insight and thought leadership to guide current and future campaigns. 

Responsibilities

• Independently own all aspects of the media strategy formation process
• Acts as the expert for all things performance media 
• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives 
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives 
• Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business 
• Apply their experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements 
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans 
• Work with analytics and research teams to identify/apply takeaways and the investment and operations teams to ensure flawless implementation 
• Analyze client’s audience strategies and work with internal groups to lead business case development 
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are implemented in a timely manner 
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals 
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary 

Qualifications

• Bachelor’s degree or equivalent experience preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights      
• 10+ years of media experience with progressing levels of responsibility 
• Strong experience in performance media
• Experience with Direct Response media is a plus 
• Ability to strategically plan campaigns from audience determination, ability to best flight and complete campaigns to align with client's strategic goals and critical metrics 
• Strong understanding of analytics to inform and validate planning and strategy 
• History of identifying media opportunities, presenting them to clients, and implementing  
• Experience monitoring and recommending improvements to the entire media planning process 
• Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes 
• Portfolio management of paid media for a large brand  
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.  

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $156,560 - $224,910 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/02/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].   

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $156,560.00 - USD $224,910.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/19/2025.