Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work! Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Manager, WW Performance Marketing Planning + Operations to help us do extraordinary things. We are seeking a highly skilled and strategic leader to head our Performance Planning + Operations team, part of the global performance marketing organization within Apple Retail. The successful candidate will have a deep understanding of performance marketing, analytics, and technical marketing operations. They will be responsible for shaping the technical roadmap, driving the measurement framework, and managing our global investment strategy to align marketing performance with the broader business goals.

Minimum Qualifications

Bachelor’s degree or foreign equivalent
10+ years of experience in performance marketing, digital marketing, or a related analytical/technical marketing role
2+ years leading high-performing teams (5+ preferred)
Expertise in marketing measurement, analytics, and technical infrastructure for performance tracking (e.g., martech, adtech)
Proven ability in executive-level reporting and communication

Preferred Qualifications

Master’s degree in Marketing, Data Science, Business, or related field
Experience managing global teams or working in a global capacity
Strong technical skills with a deep understanding of marketing analytics platforms, dashboards, and reporting tools, including martech/adtech or automation tools
Familiarity with program management for large-scale, global, or seasonal campaigns
Solid knowledge of investment strategies, budgeting, and marketing forecasting on a global scale
Skilled at influencing and collaborating across departments and leadership levels
Demonstrated ability to manage complex projects and drive operational efficiency

Description

Technical Vision & Strategy: Define and communicate the vision for the team’s technical roadmap, with a focus on innovation, operational excellence, and aligning with the global marketing strategy. Measurement Strategy: act as business lead on the development and execution of our measurement roadmap in collaboration with Marketing Analytics and Data Science, ensuring robust and scalable metrics for tracking campaign effectiveness. Investment Strategy & Planning: own the global investment strategy, including goal setting and coordination of resource allocation to spend media dollars more effectively across channels. Align marketing spend with company goals and market opportunities. Executive Reporting: Manage the team responsible for global reporting and deliver clear, actionable insights to leadership on marketing performance. Cross-functional Collaboration & Stakeholder Management: serve as a cross-functional thought partner to Marketing Analytics, Finance, Commercial Marketing and Commercial Management teams to ensure alignment on goals, strategies, and operational plans. Operational Excellence: Lead process improvements to streamline workflows across marketing planning, insights, and execution. Foster a data-driven, results-oriented team culture.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $176,700 and $266,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Manager – WW Performance Marketing Planning + Operations

Apple

Compensation Overview

Summary

Minimum Qualifications

Preferred Qualifications

Description

Pay & Benefits

Keyword Match

Simplify's Take

What believers are saying

What critics are saying

What makes Apple unique

Benefits

Company News