VP of Integrated Marketing

VP of Integrated Marketing

We are seeking a dynamic and growth-driven Vice President of Integrated Marketing to lead a critical revenue & awareness-driving division overseeing integrated marketing efforts for Scentbird and Drift. This leader will be responsible for driving brand awareness and supporting subscriber acquisition, lifetime value increase and retention goals through integrated marketing efforts, including public relations, social media management, experiential activations, creative, copywriting, and product launches.

The ideal candidate combines strategic vision with deep executional expertise in multi-channel storytelling, innovative marketing, and “out of the box” creative thinking. They must also possess strong capabilities in conducting consumer research and leveraging consumer insights across all strategic initiatives to ensure marketing strategies resonate deeply with target audiences.

This is a high-impact role designed for a proven leader capable of leveraging integrated marketing strategies as commercial engines, making data- and insights-driven decisions, and adept at integrating brands into popular culture.

What You’ll Be Responsible For:

Strategic Integrated Marketing Planning & Consumer Insights:

• Develop the annual integrated marketing plan, a detailed roadmap and associated budget.
• Set bi-monthly execution goals for all managed teams, keep them accountable for achieving KPIs, and report on roadmap progress. 
• Drive consumer insights strategy to inform marketing decisions aimed at subscriber acquisition, retention, and increased LTV.
• Conduct consumer research utilizing internal data and third party providers, translate consumer research and data insights into actionable marketing tactics.

Marketing Activations & Product Launches:

• Plan and execute innovative marketing campaigns to drive customer acquisition and awareness around new product launches, including licensed products.

• Design strategies to create virality around Scentbird and Drift, and integrate the brands into popular culture.

• Develop integrated go-to-market strategies for new product launches aimed at subscriber acquisition and upselling opportunities. 

• Collaborate closely with cross-functional teams to ensure successful launches; track product revenue and associated KPIs.

Public Relations (PR):

• Develop strategic PR initiatives designed to drive subscription growth and brand awareness with target consumers.

• Manage media relations, influencer partnerships, and thought leadership opportunities. Set and achieve specific PR-related KPIs.

• Design PR initiatives to support and enhance Scentbird industry reputation in partnership with the Business Development function.

Social Media Management:

• Establish Scentbird & Drift as cutting edge brands in the social media space.

• Lead comprehensive social media strategies across social platforms, achieving engagement, traffic to website and follower growth KPIs.

• Oversee in-house content production process, resulting in best in class social media content and achieving social media goals.

Creative:

• Lead and inspire the in-house creative team, ensuring all visual and content outputs align seamlessly with strategic marketing objectives, brand standards, and revenue goals.

• Oversee the conceptualization and execution of compelling creative campaigns, collateral, digital assets, and visual storytelling initiatives designed to drive subscriber acquisition, retention, and increased customer lifetime value.

• Set clear performance and quality standards, providing consistent feedback to elevate creative execution and maintain brand integrity across all consumer touchpoints.

Copywriting:

• Establish and maintain brand voice across channels.

• Oversee high-quality copy creation, meeting SLAs and driving subscriber acquisition and increased LTV.

• Support copy needs in domestic and international markets.

Brand Management:

• Oversee brand positioning, ensuring clarity and consistency across both brands.

• Regularly assess market trends to refine brand strategies focused on subscriber growth and retention.

• Set and track brand health KPIs.

Marketing Support for Brand Partners:

• Provide strategic marketing leadership to support co-branded and partner-related initiatives, ensuring alignment with overall brand strategy and commercial objectives.

• Collaborate with brand partners to develop joint campaigns, activations, and marketing collateral that drive brand visibility and mutually established goals.

• Set clear KPIs to measure the effectiveness and ROI of partner-related marketing efforts, optimizing campaigns based on performance analytics.

What We’ll Love About You:

• Results-Driven Mindset:  Demonstrated success in setting, measuring, and consistently achieving ambitious KPIs related to brand awareness, revenue, customer acquisition and retention.
• Consumer Insights Savvy:  Exceptional ability to lead consumer research, interpret data, and translate insights into impactful marketing strategies that resonate deeply with target audiences.
• Strategic & Creative Balance:  Unique blend of strategic vision and hands-on executional excellence, with a keen eye for creativity and storytelling across mostly digital, sometimes traditional, channels.
• Collaborative Leadership:  Strong track record of successfully leading and mentoring cross-functional marketing and creative teams, with a collaborative and motivating leadership style.
• Analytical & Data-Driven:  Experienced in leveraging analytics, metrics, and performance data to inform decisions, optimize marketing efforts, and drive commercial results.
• Excellent Communication:  Outstanding communicator with the ability to clearly articulate strategies, inspire teams, and effectively present to executive leadership and external partners.
• Adaptable & Agile:  Proven capability to thrive in fast-paced environments, adapt quickly to changing business dynamics, and continuously improve marketing effectiveness.

What You’ll Need to Have:

• Experience:
• Minimum 15+ years of experience, including multi-year senior-level integrated marketing experience in consumer-focused brands. 
• Proven experience in utilizing integrated marketing strategies in scaling revenue at marquee, digital-focused consumer brands. 
• Proven track record managing teams across marketing, creative, PR, social media, and consumer insights, and keeping them accountable for high performance.
• Proficiency in analyzing marketing performance metrics, setting clear KPIs, and driving data-informed decision-making to achieve aggressive goals.

What You’ll Love About Us: 

• Competitive base compensation
• Bonus program
• Referral bonus
• Remote first*
• Paid Time Off and Wellness Time Off 
• Paid Parental Leave
• 401k with Company Match through Fidelity
• Medical, Dental, and Vision Benefits
• Company provided Lifeinsurance, Short-term & Long-term Disability 
• Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
• Annual Education Stipend
• Complimentary Scentbird Membership
• Discounts on Owned Brands
• Monthly virtual team building/ educational activities
• A fun, creative and energetic work environment

* We are hiring in the following states: Arizona, California, Florida, Illinois, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington

About Scentbird

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

• Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
• Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
• Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
• Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
• Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
• Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.

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