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LABHOUSE

Develops and publishes AI-powered mobile apps

Vice President of Growth

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBarcelona, SpainNo salary listed

About the Job

Requirements

  • A bachelor's degree in Business, Engineering, Economics, Marketing, or a related field is required.
  • At least 8 years of experience in growth or performance marketing roles, including at least 3 years in leadership positions, is required.
  • A proven track record of scaling consumer mobile apps from zero to meaningful revenue is required.
  • Hands-on experience managing performance marketing budgets of at least $1 million per month is required.
  • Deep hands-on expertise across Meta, Google Universal App Campaigns, TikTok, and ad networks is required.
  • Strong understanding of mobile attribution, mobile measurement partners including AppsFlyer, Adjust, and Kochava, SKAdNetwork, and the post-App Tracking Transparency landscape is required.
  • Experience building cohort analyses, lifetime value models, and unit economics from scratch is required.
  • Strong leadership and team-building skills are required.
  • Fluent English is required as the working language.
  • The ability to translate complex growth dynamics into clear narratives is required.

Responsibilities

  • Define and execute the growth strategy across all Labhouse apps.
  • Lead, mentor, and scale the Performance Marketing team.
  • Own the full user-acquisition budget across Meta, Google, TikTok, ad networks, and emerging channels.
  • Drive return on ad spend, lifetime value to customer acquisition cost, payback periods, and overall growth efficiency at the portfolio level.
  • Partner with Creative to build a high-velocity creative testing engine.
  • Partner with Product to align acquisition, monetization, and retention strategies.
  • Build reporting, attribution, and experimentation frameworks that enable confident scaling.
  • Identify and unlock new growth channels as the portfolio expands.
  • Report directly to the Co-CEO and own growth across the app portfolio.

Desired Qualifications

  • Subscription app experience is strongly preferred.
  • Experience with artificial-intelligence-powered creative production workflows is desirable.
  • Experience scaling multiple apps in parallel using a portfolio approach is desirable.
  • Spanish language skills are a plus.
  • A strong quantitative foundation is a plus.

About the Company

LABHOUSE

Develops and publishes AI-powered mobile apps

Labhouse designs, builds, and publishes AI-powered mobile apps for productivity and entertainment, taking ideas from concept through development to market release. Its apps use artificial intelligence to boost user productivity and fun, and the company handles publishing and performance marketing in-house, sometimes using subscriptions. With founders of Social Point and over 15 years in games, SaaS, and entertainment, Labhouse combines a strong track record with end-to-end control from idea to market. Its goal is to turn innovative ideas into widely adopted AI-powered apps and grow their reach in global app markets.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Barcelona, Spain
Founded
2022

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