E2E Campaign Project Manager - Content

FollowingtherecentacquisitionofIPGbyOmnicom,MRMDeliveryRomaniaispartneringcloselywith RAPP to build expanded capabilities across the network. This position is advertisedunder MRM, will work directly in support of the RAPP team, and reflects the ongoing integration of both organizations.

Who WeAre

We areRAPP–worldleadersinactivating growthwithprecisionandempathyatscale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

Wefosteraninclusiveworkplacethatvaluesdiversityandemphasizespersonalwell-being.

YOURROLE

Wearelookingforadetail-oriented,adaptable,andplatform-savvyContentStrategisttobridgethegap betweenstrategyandexecution.Inthisrole,youwillberesponsiblefortranslatingmediaplansinto actionable CampaignActivationDocumentsandbriefingourproductionteamtoensure allcreative assets are delivered flawlessly.

Theidealcandidatehasadeepunderstandingofthefulldigitalmarketingfunnel,asharpeyefordesign andcopyguidelines,andthetechnicalknow-howtolaunchcampaignsacrossvariousdigitaland traditionalchannels.

YourResponsibilities

CampaignPlanning&StrategyAlignment

·TranslateMediaPlans:Analyzeincomingmediaplansandaccuratelymapouttherequired creative assets needed for implementation.

·Funnel Optimization: Apply a deep understanding of the marketing funnel (Awareness, Consideration, and Purchase) to ensure creatives and messaging alignwith the specific goals of eachstage.

·BuildActivationPlans:Createcomprehensive,visuallyclearCampaignActivationPlan documents in PowerPoint that outline the rollout strategy.

AssetBriefing&ProductionManagement

·ProductionBriefing:Developdetailed,structuredproductionbriefsusingPowerPointto clearlycommunicateassetrequirementstothedesignandcopywritingteams.

·Guideline Compliance: Strictly interpret and apply global brand design and copywriting guidelines, ensuring all briefed assets maintain absolute brand consistency.

·Technical Specification Mapping: Ensure all requested assets strictly adhere to the varying technicalspecificationsofdiversemediaplatforms(e.g.,safezones,aspectratios,filesizes,and characterlimits).

·Brief Submission: Utilize the designated productionhub platformto officiallysubmitand track all creative briefs, ensuring all workflows are documented correctly.

·Platform&ChannelExpertise

·Omnichannel Knowledge: Maintain an up-to-date, thorough understanding of how different publishingplatformswork,includingsocialmedia(Facebook,Instagram,TikTok),Out-of-Home (OOH) digital displays, and web ecosystems.

·QualityAssurance: Actas the finalline of defense toensure deliveredcreativeassets matchthe initial brief and meet platform-specific requirements before going live.

CostApprovalManagement

·Liaisewithclientsforcostestimate(CE)approvalbeforeassetadaptation/translation deploymentfromHub(CEwillbegeneratedbyHub).

·Keepinternalstakeholdersinformedontherecordsofclientcommunicationsandapprovals related to asset adaptation/copy translationdeployment forbilling purposes.

ContinuousImprovement

·Supportteamleadonprocessimprovementinitiativestostreamlineworkflows,increase efficiency,andenhanceoverallassetsdeliveryoutcomes.

·StayinformedaboutMercedes-Benz brandguidelines, vehicle modelspecifications andcommon best practices in respective to content/visual communication from local market level.

Others

·Collaborate and consult with internal (team×) & external (Region Overseas Experience Center Mercedes-Benz & Mercedes-Benz clients) and stakeholders from different work streams (OneWeb(AEM)/Personalisation,ContentStudio,Media,CRMandmore)toensurethedelivery of first-class campaigns for Region European markets.

·Undertake special assignments, ad-hoc functions and related duties as required in accordance to the scope of work.

SkillsAndExperience

·Proven experience of 4-6 years in digital content, campaign strategy and implementation, social media or DTC content strategy, or related areas.

·Exceptionalinterpersonalskills,withtheabilitytofosteracollaborativeworkenvironment.

·Strongunderstandingofcontentcreationanddeliveryprocesses,includingconception, copywriting, design, andasset/contentdistributionacrossvariouschannels.

·AdvancedproficiencyinMicrosoftPowerPoint(abilitytobuildclean,professional,andwell-structured decks for plans and briefs), comfortable learning and using project management tools, brief submission platforms and content management systems (e.g., Asana, Microsoft Project).

·Excellentorganizationalskillsandattentiontodetail,aneagle-eyeperspectivewherenotypo, incorrectaspectratio,orbrandingmisalignmentgoesunnoticed,withtheabilitytomanage multiple projects simultaneously under tight deadlines.

·Demonstratedabilitytosolvecomplexproblems,makesounddecisions,andadapttochanging prioritiesinafast-pacedenvironment,aswellascampaignrequirements.

·Experienceworkinginacross-functionalteamenvironmentandmanagingrelationshipswith internal and external stakeholders.

·ProficientinadvancedEnglish, otherlanguagesarea plus.

We are RAPP. And we can’t wait to meet you.

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