Full-Time
Posted on 10/6/2025
Marketing analytics and digital advertising solutions
No salary listed
Noida, Uttar Pradesh, India
In Person
Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Tokyo, Japan
Founded
1901
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Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Hybrid Work Options
Dentsu Creative Nigeria announces appointment of Uduak Akpan as new Group Creative Director. Uduak Akpan, Group Creative Director, Dentsu Creative Nigeria Dentsu Creative Nigeria, part of the global creative agency network, has announced the appointment of Uduak Akpan as its new Group Creative Director, a strategic move aimed at strengthening the agency's creative output and delivering higher-value, insight-led solutions for clients. The appointment underscores Dentsu Creative's commitment to transformative creativity and innovating to impact as a key driver of brand differentiation, business growth, and competitive advantage in an increasingly dynamic market. In his new role, Uduak will lead the creative vision for Dentsu Creative Nigeria, driving a cohesive and elevated standard of craft across branding, identity, digital, and experiential platforms. His mandate is to ensure that every creative output combines aesthetic excellence with clear strategic and business impact for clients. He will also play a critical role in strengthening the agency's creative capabilities by mentoring creative talent and setting a benchmark for world-class creative excellence within the business. Uduak brings over a decade of experience in brand and marketing communications, having worked across some of Nigeria's leading creative agencies, including X3M Ideas, Anakle, Yellow Brick Road, Flow, and Bates Cosse. Over the course of his career, he has delivered impactful work for a broad portfolio of global and local brands, including MTN, Etisalat, Spotify, Pernod Ricard, NBA, and Access Bank. Beyond his agency experience, Uduak has actively contributed to the growth of the creative industry, serving as a jury member on several leading award platforms across Africa, including The Loeries, Pitchers Festival of Creativity, and the Lagos Advertising and Ideas Festival (LAIF). For further information, contact: Olalekan Raji Corporate Communications Manager, Dentsu Nigeria +2348162447475 [email protected] About dentsu Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end- to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. Dentsu, Innovating to Impact. Find out more: www.dentsu.com www.group.dentsu.com
Arrivals & departures: Dave Mullan joins StreetIQ as Sales Director. AUCKLAND, Today: StreetIQ has appointed Dave Mullan as Sales Director as the digital out-of-home platform continues expanding across Australia. Built for dynamic creative optimisation, StreetIQ is growing its commercial footprint as demand builds for more measurable and flexible DOOH campaigns. Mullan brings more than seven years' experience across DOOH, AV and digital media, with previous roles at Azerion, Channel 4 and Dentsu. Most recently, he was Programmatic Account Director at JCDecaux UK, where he focused on agency and trading desk relationships while helping drive programmatic growth. At StreetIQ, Mullan will lead agency and brand growth, steer programmatic DOOH strategy across DSPs and trading desks, and support the national commercial rollout of the platform. "My focus now is helping the right agencies and brands understand what's within reach and giving them the confidence to act on it." - Dave Mullan, Sales Director, StreetIQ Dave Mullan, new Sales Director for StreetIQ said, "I've spent years sitting across the table from trading desks trying to make programmatic DOOH easier to buy. What StreetIQ has built with verification and dynamic creative in one place was the answer to most of those conversations. "My focus now is helping the right agencies and brands understand what's within reach and giving them the confidence to act on it." The appointment comes as DOOH continues shifting from static placements toward more performance-led buying, with programmatic increasingly becoming the preferred route for data-driven campaigns. Founder Stephen Dolan said, "The DOOH market is maturing quickly and agencies are demanding more measurable outcomes, dynamic creative and programmatic execution at scale. "Dave has grown programmatic DOOH revenue in one of the world's most advanced markets and so we're bringing that expertise to Australia at exactly the right moment."
Café de Coral stages creative takeover at CON-CON HONG KONG 2026 with dentsu Hong Kong. by Aliza Carmona April 10, 2026. Hong Kong - Café de Coral has partnered with dentsu Hong Kong to deliver a brand-led activation at CON-CON HONG KONG 2026, the city's premier crossover IP festival held on April 4-5 at AsiaWorld-Expo. dentsu Hong Kong supported the rollout of Café de Coral's "Hong Kong Flavour is a Must" platform through an end-to-end creative activation. The initiative combined elements of Hong Kong-style dining culture with the festival's fandom-driven environment, resulting in a series of interactive experiences tailored to the cross-cultural setting of CON-CON. Diana Tam, Managing Partner & Director of Operations, dentsu Hong Kong. said, "To truly connect with the audience, we knew we couldn't just show up as an exhibitor but needed to show up as a fan. Our vision was to take Café de Coral and seamlessly weave it into pop culture. It's about creating unexpected, joyful moments together, proving that iconic brands can be just as dynamic and relevant as the IPs these communities celebrate." Ahead of the event, dentsu Hong Kong extended the activation onto social media via Café de Coral's refreshed Instagram account. The campaign introduced a limited-edition pop-up character, "Menu Mate", alongside an interactive Ask-Me-Anything format that incorporated humour, local references, and brand storytelling. The online activity served as a lead-up to the on-ground activation at the festival. At the event, the activation featured the "Menu Mate" mascot as a roaming presence across the festival floor. Dressed in a costume inspired by Café de Coral's menu board, the character engaged attendees through performance and cosplay elements, integrating Hong Kong cultural references into the broader IP-themed environment. Supporting activities included the distribution of Hong Kong street snacks, a tongue-twister challenge, and a themed photo spot designed for social sharing, all positioned within a locally inspired setting. "Café de Coral has always been a staple of everyday Hong Kong life, and we want to continue engaging with our community wherever they are," said Angel Tam, Director (Marketing), Café de Coral. "By joining an exciting IP event like Con Con, we are stepping outside our restaurants to share the fun and create memorable experiences right alongside our customers."
Dentsu India partners IWMBuzz for multi-year OTT awards and report initiative. 07 Apr 2026 18:31 IST Dentsu India has entered into a multi-year partnership with IWMBuzz Media to collaborate on the IWMBuzz Digital Awards and an upcoming OTT-focused industry report. The partnership will begin with season 8 of the IWMBuzz Digital Awards and will also include the launch of the dentsu-IWMBuzz OTT Report, which will track trends in content creation, consumption, and monetisation within India's OTT ecosystem. As part of the collaboration, dentsu and IWMBuzz Media will work on media planning, sponsorship integration, and marketing for the platform. The partnership also aims to expand the reach of the awards and build a knowledge-led ecosystem around the OTT space. The IWMBuzz Digital Awards, now in its eighth edition, recognise creative work across formats such as web series, digital films, podcasts, and non-fiction content, spanning categories like acting, direction, music, and emerging talent. Season 8 will feature a jury-led selection process and will be supported by a multi-platform outreach strategy across digital, television, print, radio, and on-ground activations. The dentsu-IWMBuzz OTT Report is expected to offer insights into evolving consumption patterns and shifts in storytelling within the OTT space, along with implications for brands and content creators. Harsha Razdan, CEO, South Asia, dentsu, said, "India has always been a nation of storytellers. OTT has simply given those storytellers the biggest stage they have ever had. The IWMBuzz Digital Awards honours the finest among them. Dentsu is honoured to power that celebration for the next editions. Great work deserves great recognition. Great recognition deserves great reach. We are here to deliver exactly that." Narayan Devanathan, president & chief strategy officer, South Asia, dentsu, added, "OTT is where Indian culture is being written right now. In living rooms, on mobile screens, in languages and stories that reach every corner of Bharat. The IWMBuzz Digital Awards sits at the intersection of creative excellence and cultural momentum. Our role is to ensure every brand partner enters this space with precision. Knowing exactly who they are speaking to. And how to build enduring equity. The window for genuine cultural relevance in OTT is open. We are here to make sure our partners walk through it." Siddhartha Laik, founder & editor-in-chief, IWMBuzz Media, said the partnership will help scale the platform further and strengthen its positioning within the OTT ecosystem. The alliance builds on an existing collaboration between dentsu and IWMBuzz Media in the gaming space, extending the model to the OTT segment.
IGN Entertainment and Dentsu Gaming announce Women in Gaming UK event. Networking event features panels, headshot studio, and hardware demos Published on April 7, 2026 IGN Entertainment and Dentsu Gaming will host a Women in Gaming UK event on Friday, April 17 in partnership with Meta. Taking place at Dentsu London, the event features curated panels with industry leaders in addition to a pop-up headshot studio, Meta hardware demos, and networking opportunities. More details are to be announced. Women in Gaming UK will run from 9:30am to 12:30pm. The guestlist is now open and you can register your attendance here. IGN Entertainment will also be hosting its annual IGN Live event in June, which will feature two days of livestream showcases, game reveals, and a showfloor featuring hundreds of playable games. Related topics Sony to acquire AI and computer vision company Cinemersive Labs. UK-based firm will join SIE's Visual Computing Group to contribute to "broader efforts in advancing state of the art visual computing within games" News by Sophie McEvoy Staff Writer Published on April 7, 2026 Sony has entered an agreement to acquire machine learning and computer vision company Cinemersive Labs. The UK-based firm specialises in immersive 3D photography and video for virtual and augmented reality. It will become part of Sony Interactive Entertainment's Visual Computing Group, a research and engineering division within SIE. Cinemersive Labs will contribute to the platform holder's "broader efforts in advancing state of the art visual computing within games", such as applying "machine learning to enhance gameplay visuals and improve rendering techniques." Sony's VCG was formed in 2024 after merging with AI company iSize and parts of the SIE Game Platform Artificial Intelligence (GPAI) group. The division includes a large team "of R&D engineers with unique technical skills in: neural networks, video coding, quality assessment, generative models, game rendering, and high-performance computing." The 'AI-generated ghost player' functions as an overlay that interacts with the environment alongside the player, similar to a co-op partner demonstrating in-game solutions. The patent was filed in 2024 but gained traction in January following a status update. Additional patents include technology to anticipate player movements to reduce lag, detect player frustration through microphones or controllers, and impersonate players to identify online cheaters. Related topics