Director, Product-Led Growth
Upsun
Director, Product-Led Growth
Upsun
Managed PaaS for CMS and ecommerce
Upsun is the software factory for human-AI workflows. We give teams one unified platform to create, review, deploy, and run software, with AI agents and humans working in sync. Developers, DevOps engineers, and platform teams use Upsun to build and ship with confidence, without wrestling with infrastructure.
Upsun brings this together through two products: one that shapes the work, and one that runs it.
The name says it all. "Up" means uptime, reliability, and acceleration. "Sun" reflects our follow-the-sun-support, a 24x7, globally distributed support team keeping the lights on while you rest. Our core belief is that software should power brighter solutions and greater innovation.
What's our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work.
Our values:
🌿 We make a positive impact.
✨ We aim for the stars.
💚 We care for each other.
As Director, PLG, you’ll lead the strategy, execution, and commercial success of Upsun’s product-led revenue engine. Upsun is expanding its portfolio with Upsun Dispatch, a strategic new offer that joins Upsun Cloud, and this role will turn that expansion into measurable growth.
Reporting directly to the Chief Marketing Officer, you will own the revenue target for product-led experiences, building a scalable engine across developer recruitment, freemium conversion, and customer retention. Working at the intersection of Marketing, Product Management, and Engineering, you will bridge technical platform capabilities with market-driven execution to scale Upsun’s global footprint.
Own product-led revenue: Be accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention.
Drive growth goals: Build and execute PLG programs to achieve clear top-line ARR milestones and hit aggressive user acquisition targets with specific focus in Europe and North America.
Connect growth and product: Partner closely with the Head of Growth (Marketing), Head of User Acquisition and Conversion (Marketing) and Upsun Dispatch Product Managers (Product/Engineering) to translate product strategy into measurable customer and business outcomes.
Optimize the funnel: Define in-product monetization levers, optimize self-service funnels, and partner with Sales to refine Product-Led Sales (PLS) handoffs for enterprise accounts.
Build tight feedback loops: Analyze intent data, user behavior, and churn metrics to continuously iterate on user onboarding, NPS, and lifetime value.
PLG and growth leadership: A track record as a Senior Product Manager or Director with growth and commercial revenue responsibilities at a developer-focused, SaaS, or cloud platform company driven primarily by a PLG model.
Strategic judgment: Ability to turn complex developer platform capabilities into intuitive self-service user experiences that drive clear, measurable business value.
Cross-functional execution: A record of leading cross-functional growth initiatives across Marketing, Product Management, and Engineering.
Data-driven approach: Hands-on depth in growth analytics, conversion funnels, freemium-to-paid activation, and retention.
Developer and AI fluency: Practical understanding of modern developer workflows, cloud infrastructure, and how AI-assisted development tools are reshaping user expectations.
Dual-funnel experience: Running both self-serve funnels (PLG) and enterprise sales handoffs (PLS).
Platform background: Cloud infrastructure, PaaS, DevOps, or developer platforms.
Global scale: Scaling product-led revenue across remote-first, international teams.
At Upsun, remote work isn’t just a trend. It’s our foundation. Upsunners are a global workforce, and we thrive in a multicultural team. We’re committed to open source and an open, welcoming environment. Our team spans more than 30 countries and a wide range of experience levels, and we’re currently hiring for this role in Canada, France, Germany, Spain, the United Kingdom, and the United States. Upsun brings this together through two products: one that shapes the work, and one that runs it.
Our interview process is a chance for us to understand how you think, what you’ve built, and what you want to take on next, and for you to get to know us. Together, we’ll explore where your strengths and interests meet the challenges our teams are solving.
We know a great hire won’t meet every requirement above. If you can see yourself making the team better, we want to hear your story. Few of us would be here if someone hadn’t taken a chance on us.
You can expect 5 interviews on Google Meet to follow the order below.
All roles require background checks.
💡 A product you can believe in - Join us in transforming how businesses build and manage web applications, driven making a positive impact as a proud B Corp.
🏆 An Award-Winning Workplace - We’ve been recognized by Forbes’ Top 30 Companies for Remote Jobs and France’s Best Workplaces for Women.
🗣️ A culture that values your voice - Join a flexible, open, and inclusive work environment where your voice is encouraged, and your ideas shape our growth and evolution.
🌎 A global team - Collaborate with colleagues from diverse backgrounds across the world, embracing different perspectives
🎉 Benefits and perks - Make the most of what matters to you
🏝 Flexible PTO
🩺 Comprehensive healthcare coverage (UK, Canada, France, Spain, USA)
📈 Company stock options
🧠 Professional development budget
💻 Office equipment budget
💆♀️ Wellness budget
🧳 Annual team gatherings
👶 Inclusive parental leave
✈️ Remote work travel program
At Upsun, we celebrate diversity in all its forms and are committed to fostering an inclusive, equitable, and supportive workplace where everyone can thrive. We embrace and value different perspectives, backgrounds, and experiences, because they make us stronger as a team. Whoever you are, wherever you're from, and whatever path you've taken, you are welcome here. We encourage you to bring your whole self to work, connect with others, and share your passion. If you need accommodations at any stage of our hiring process, please let us know. We're here to ensure an accessible and comfortable experience for you.
Upsun provides a fully managed PaaS for hosting and managing monolithic CMS and ecommerce apps with built-in security, auto-scaling, and observability. Customers deploy their apps to Upsun’s cloud and the platform handles hosting, security, scaling, monitoring, and maintenance to offer a smooth development environment. It differentiates itself by specializing in monolithic workloads and offering tailored subscription plans plus a partner program with agencies. Its goal is to help customers deliver fast, reliable digital experiences at scale.
Explore more opportunities at Upsun