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Full-Time

Director – Web Strategy

Posted on 7/12/2024

Peloton

Peloton

1,001-5,000 employees

Indoor cycling workouts with streaming classes

Automotive & Transportation
Hardware
Consumer Software
Enterprise Software
Biotechnology
Consumer Goods
Entertainment

Compensation Overview

$218.6k - $284.2kAnnually

Expert

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • Minimum of 10 years in Web and Digital Marketing
  • Experience in hardware and software a plus
  • Minimum of 7 years experience in management
  • Must be proficient in understanding web journeys and leverage the data and insights to inform future web design
  • Experience in the fitness or wellness category a plus
  • Deep understanding of product analytics and ability to analyze complex data sets
  • Knowledge of, and comfort level with, reporting suites such as Looker, Amplitude, Google Analytics, etc. required
  • Excellent written and verbal communication skills
  • Ability to craft high quality presentations
  • Experience with products that have an international footprint a plus
Responsibilities
  • Developing a coherent and actionable web strategy consistent with the business’ engagement and acquisition goals
  • Deeply understand Peloton’s current target audience and help define future growth audiences and champion their needs and purchase barriers when visiting the onepeloton.com site
  • Clearly communicate business plans to senior leadership
  • Provide a feedback loop from the web visitor to the product marketing and growth teams to inform future acquisition workstreams
  • Work with Integrated Marketing to ensure product and brand launch moments receive appropriate presence on our website
  • Partner with the Content team to showcase Instructors and Content on our website
  • Test and optimize positioning and product merchandising across product landing pages to drive highest conversion
  • Ability to drive strategy and recommendations for markets with different levels of maturity

Peloton provides high-energy indoor cycling workouts through its exercise bike, which streams live and on-demand classes to users at home. The bike features a large screen for classes led by professional instructors, catering to all fitness levels. Peloton's business model combines hardware sales with a subscription service for access to a library of workouts, generating recurring revenue. The company's goal is to offer a convenient and engaging way for people to exercise at home, building a loyal community of fitness enthusiasts.

Company Stage

IPO

Total Funding

$2.2B

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-6%

2 year growth

-20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Peloton's successful $1.35 billion holistic refinancing strengthens its financial position and supports future growth.
  • Innovative offerings like pet-friendly fitness classes and half marathon training programs keep the platform fresh and engaging for users.
  • Strategic partnerships, such as with the YMCA, provide new avenues for user acquisition and community engagement.

What critics are saying

  • Legal challenges, such as the recent lawsuit over customer chat data, could damage Peloton's reputation and financial stability.
  • The competitive landscape of virtual fitness is intense, with numerous players vying for market share, which could impact Peloton's growth.

What makes Peloton unique

  • Peloton's combination of high-quality exercise equipment and engaging digital content sets it apart in the virtual fitness market.
  • The company's subscription model ensures a steady stream of recurring revenue, unlike competitors who may rely solely on hardware sales.
  • Peloton's partnerships, such as with the YMCA of Metropolitan Chicago, expand its reach and enhance community engagement, differentiating it from other fitness tech companies.

Benefits

Comprehensive health & life benefits

Supporting families

Future planning

Education

Product discounts

Supporting our communities

INACTIVE