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Gene Juarez evolves into wellness destination, expands services across Seattle and the PNW. Jun 12, 2026, 08:59 ET SEATTLE, June 12, 2026 /PRNewswire/ - Gene Juarez Salons & Spas announced today a significant evolution of its guest experience, expanding wellness services across the Seattle area and deepening its commitment to whole-self care. The transformation includes adding massage services at University Village, Bellevue, and Redmond, introducing specialized scalp treatments, new partnerships with clinically-proven brands, and enhanced membership programs designed to make wellness a lifestyle rather than an occasion. As part of this growth, Gene Juarez will consolidate its downtown Seattle presence into three full-service locations: University Village, West Seattle, and Bellevue. All team members from the company's South Lake Union location will transition to these larger spaces, which can accommodate the expanded service offerings. "Beauty and wellness are converging," stated Lyndie Moore, CEO of Gene Juarez Salons & Spas. "Our guests seek more than merely a haircut or facial; they desire an environment that nurtures their entire well-being, allowing them to invest in their long-term health rather than seeking only immediate solutions. We are committed to crafting such an experience." The new scalp treatment menu, developed with longtime partner Davines, addresses concerns such as sensitivity, hair thinning, dandruff, and oiliness. The award-winning, customizable formulas feature natural botanical ingredients to restore the scalp's natural balance, treating it as an extension of skincare. Gene Juarez has also partnered with clinically-backed brands, including ZO Skin Health by Obagi, Nutrafol, and Colorescience, reflecting a broader industry shift toward science-backed, results-driven treatments. New loyalty programs and membership options make premium wellness more accessible. "We believe in accessible luxury," Moore added. "As we enter our 55th year, our guests should not have to choose between quality and approachability. They want authenticity, community, and real results. That is what we're delivering." The expansion continues Gene Juarez's investment in purpose-built spaces. Over the past three years, the company has opened four new locations, now serving Gig Harbor, Lacey, West Seattle, and Spokane, and relocated its Southcenter salon to a space nearly double its previous size. Gene Juarez serves more than 300,000 active guests across Washington State. Additional wellness and social experiences are planned for later this year. About Gene Juarez Salons & Spas Founded in 1971, Gene Juarez Salons & Spas is a Washington-based salon, spa, and wellness company serving guests across 13 locations. Learn more at genejuarez.com. SOURCE Gene Juarez Salons and Spas

Transom-Backed Gene Juarez Salons & Spas appoints Lyndie Moore as Chief Executive Officer to lead next phase of growth. SEATTLE, Oct. 23, 2025 (GLOBE NEWSWIRE) - Gene Juarez Salons & Spas, the Pacific Northwest's premier luxury beauty and wellness brand, today announced the appointment of Lyndie Moore as its new Chief Executive Officer effective November 1, 2025. Moore brings more than 20 years of executive leadership experience in healthcare, aesthetics, and wellness, including scaling multi-location, consumer-facing businesses backed by private equity. Moore joins Gene Juarez as the company enters its next phase of growth, broadening service offerings and building upon its position as the Northwest's leading luxury beauty and wellness destination. "Lyndie is a proven leader who has worked with high-growth organizations in the aesthetics and wellness space to drive effective solutions and sustained profitability," said Kevin Waddell, Operating Partner of Transom, the private equity firm backing Gene Juarez. "She has the diverse experience to evolve our strategy and imagine new ways to grow our core business while guiding the development of new revenue verticals. We are confident she will guide Gene Juarez into its next chapter of innovation and growth." Moore most recently served as Executive Vice President of Corporate Strategy & New Ventures at Sono Bello, the largest cosmetic surgery provider in the U.S. As one of the founding executives, she built Sono Bello's commercial engine from the ground up during her 14-year tenure, driving the company's explosive growth from concept to national category leader. Her expertise spans revenue optimization, new business development, digital transformation, and building scalable systems that drive sustainable growth across multi-location consumer health and wellness organizations. "I'm honored to join Gene Juarez, a brand that has set the standard for luxury beauty and wellness in the Pacific Northwest for over 50 years," said Moore. "With more than 300,000 active guests, Gene Juarez stands apart as the Northwest's dominant luxury beauty and wellness destination. This is a pivotal time in our industry, and I am eager to collaborate with Gene Juarez's talented team to accelerate advancements and create new opportunities-diversifying our portfolio, growing our footprint, and elevating the guest experience." Moore's appointment signals a focus on strategic growth, innovation, and operational excellence. Her immediate priorities include optimizing guest acquisition strategies, launching new offerings, and exploring opportunities that align with evolving consumer demand in beauty, wellness, and aesthetics. About Gene Juarez Salon & Spa Gene Juarez is a trusted leader in beauty and wellness, offering elevated salon and spa services that blend artistry with modern innovation. Established in 1971 by visionary stylist Gene Juarez, the brand began with a mission to redefine beauty experiences in the Pacific Northwest. Today, Gene Juarez is known for creativity, education, and excellence, which continues to inspire guests by tailoring every experience to the individual and setting the standard for beauty and wellness in the Northwest. Transom is a leading operationally focused private equity firm that thrives in complexity, specializing in identifying and unlocking value in the middle market. Founded in 2008 and headquartered in Los Angeles, Transom has established a strong track record across various economic cycles by employing a time-tested, operationally intensive strategy to drive transformative outcomes. Transom's expertise spans corporate carve-outs, lender-owned businesses, and other complex situations requiring speed, flexibility, and precision. Supported by a large in-house operations team, Transom delivers tailored solutions backed with functional expertise to help companies unlock their full potential. Transom's sector-flexible approach is grounded in pattern recognition, value creation, and disciplined execution. The firm provides not only capital, but also the tools, insights, and operational capabilities necessary to accelerate performance and create long-term value. JamieDeMarco for Gene Juarez