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Bertelsmann

Global media, services, and education conglomerate

Head of Display Advertising

Performance & Paid MarketingPosted on Nov 11
Full-timeMunich, GermanyNo salary listed

About the Job

Requirements

  • Completed Bachelor's or Master's degree in Media Management, or a comparable qualification.
  • At least three years of leadership experience.
  • Strong experience in digital media planning, campaign management, budget control, and strategic customer consulting.
  • Confident use of Excel, PowerPoint, and planning and market research tools including Nielsen WizzAd, b4p, b4t, and Reach Planner.
  • Knowledge of digital publishers’ portfolios, target audiences, prices, unique selling propositions, and key performance indicators, and proficiency with Adform, DV360, Taboola, and Outbrain.
  • Technical understanding of campaigns, tracking, tools, and current artificial intelligence applications in advertising.
  • Strategic and analytical thinking, decisiveness, problem-solving ability, and reliability.
  • Presentation and negotiation skills, flexibility, and ability to maintain an overview as priorities change.

Responsibilities

  • Lead the Display Advertising department in both technical and disciplinary matters and continuously develop the multi-person team.
  • Manage digital media budgets across Display clients and ensure efficient, effective spending.
  • Develop cross-channel strategies for Mobile, Digital Out of Home, Connected TV, Audio, and Display, and advise clients and internal teams.
  • Direct strategic planning, campaign management, and optimization across platforms such as Adform, DV360, Taboola, and Outbrain.
  • Develop partnerships with media owners and platform providers and negotiate attractive terms for clients and the agency.
  • Monitor market, technology, and platform developments, derive relevant learnings, and share them with the team.
  • Establish effective onboarding, workshops, training, and objectives, and conduct regular one-to-one and team meetings.
  • Represent the department in pitches and develop the service offering with a focus on growth, quality, and innovation.

About the Company

Bertelsmann

Global media, services, and education conglomerate

Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835

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