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Linjer

Direct-to-consumer fine jewelry retailer

Junior Creative Strategist

Full-TimeUpdated on 10/15/2026
No salary listed
Junior
Hong Kong
In Person
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • Speak English fluently.
  • Have a strong instinct for what makes an advertisement effective.
  • Write clean, direct copy tailored to the platform.
  • Have a good eye for video editing and provide clear, specific creative feedback.
  • Be comfortable working with performance data and using it to inform creative decisions.
  • Be excited about artificial intelligence.
  • Be coachable and dedicated to continuous personal improvement and professional growth.
  • Thrive in a high-growth environment and enjoy a startup team culture.
Responsibilities
  • Develop creative concepts and briefs for paid social advertisements across Meta, YouTube, TikTok, and Pinterest.
  • Support production of copy, video, and imagery for advertisements, product pages, email, and social media.
  • Write sharp, on-brand copy for advertising creative.
  • Write accurate, considered product descriptions consistent with the Linjer voice.
  • Support customer relationship management campaigns with copy for emails, flows, and promotional communications.
  • Review and edit video content, ensuring the final output is polished and optimized for each platform.
  • Use artificial intelligence tools to work faster, experiment more, and improve output quality.
  • Analyze advertising performance and use those insights to iterate on creative.
  • Collaborate with the content and brand teams to ensure paid creative is consistent with organic output.
  • Stay current on paid social and artificial intelligence trends, and bring new ideas and formats to the team.

About the company

Linjer designs and sells fine jewelry through direct-to-consumer channels, offering pieces at fair prices. Its products are marketed and sold online, with a focus on accessible pricing and quality craftsmanship. The company differentiates itself through its bootstrapped origins, experienced leadership, and a culture of meritocracy, humility, and agility, while its founders also run a private equity group that owns a DTC portfolio. Linjer’s goal is to grow its jewelry line and DTC reach while keeping prices fair and products well made.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Central and Western District, Hong Kong

Founded

2014

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Simplify's Take

What believers are saying

  • Linjer said in December 2024 it plans 3-4 Hong Kong stores soon.
  • Linjer ships worldwide and covers duties and taxes in every country.
  • Linjer relaunched watches in April 2025 and added new jewelry arrivals in 2025.

What critics are saying

  • The ASA ruled on May 13, 2026 that Linjer's diamond ads misled consumers.
  • Linjer's website still says it has no physical stores, despite HK store plans.
  • A DTC brand selling fashion and jewelry faces existential demand collapse if paid acquisition weakens.

What makes Linjer unique

  • Linjer sells direct-to-consumer jewelry, watches, and bags from Hong Kong.
  • Founded in 2014, Linjer bootstrapped with crowdfunding instead of venture capital.
  • Linjer promises fine materials at lower markups than traditional luxury retailers.

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