Freelance Copywriter

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Location: New York, NY (Hybrid optional)
Schedule: 20 hours/week, starting 11/23/26
Team: Creative
Reports to: Copy Lead

We’re looking for a freelance copywriter to join our creative team and work directly with our Copy Lead. You’ll help write, edit, proofread, and scale copy for campaigns and weekly product launches, and pick up ad hoc projects as they come in, from emails and SMS to social posts, ads, and site copy. You’ll collaborate with our Creative, Growth, CRM, and Wholesale teams. If you’re a quick-witted writer and editor who seeks thrills via the thesaurus, drop us a line!

What You’ll Do:

• Partner with the Copy Lead on campaigns, weekly product launches, and brand initiatives

• Handle daily final proofreading and editing (you’ll find a comma splice in a haystack!)

• Dream up headlines, subject lines, CTAs, and messaging variations for testing

• Chase the perfect alliteration and the holy-grail synonym

• Write and edit copy across email, SMS, push, paid and organic social, site, and retail

• Jump into ad hoc projects like CRM-led sale campaigns, landing pages, wholesale requests, and packaging copy

• Write in Pair’s joyful brand voice and adapt it for each channel and audience

• Use AI tools to draft and iterate faster, while keeping copy on-brand and accurate

• Keep things moving across a high volume of requests at once

Who You Are:

• A creative and quick-witted writer with a passion for storytelling, wordplay, and developing engaging content

• A strong editor with exceptional attention to detail and an eye for clarity, consistency, and accuracy

• Adaptable and able to quickly learn a brand's voice and tailor messaging to different audiences and channels

• Highly organized and comfortable balancing multiple projects in a fast-paced environment

• A collaborative team player who enjoys working cross-functionally and incorporating feedback

• Proactive, resourceful, and comfortable taking ownership of projects from start to finish

Need to Have:

• 2–5+ years of copywriting experience (in-house brand and/or agency)

• Experience writing brand, promotional, and performance copy, especially for email, SMS, and paid and organic social

• A knack for picking up a brand voice quickly and making it sing

• An eagle eye for clarity, accuracy, and detail

• Comfort working fast in a high-volume, collaborative environment

• Availability for up to 20 hours/week, optional in-office days in NYC

• A portfolio that shows range across channels

• Good vibes only! We have fun here ✨

Nice to Have:

• Experience in DTC, lifestyle, or consumer brands

• Familiarity with lifecycle messaging and A/B testing

Perks

• Lunch in the office on Tuesdays

• Bagel Wednesdays

Compensation

This is a freelance, hourly role. The expected rate is $26–$32/hour, depending on skills and experience. This position isn’t eligible for benefits.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.