Facebook pixel

Lead – Demand Generation & Content Marketing
Confirmed live in the last 24 hours
Remote • United States
Experience Level
Desired Skills
  • 10+ years of experience in demand generation, content marketing and content production, with a focus on digital content and a broad range of budgets
  • Knowledge of demand gen and SEO tools and best practices
  • Experience with content marketing platforms and/or content management platforms
  • Strong background in B2B SaaS marketing with experience reaching executive-level personas
  • Experience working in demand generation for an emerging/nascent technology company, and preferably, also for a high growth technology company
  • Experience building, managing and reporting on cross-platform and industry-specific campaigns
  • Proven track record of account-based campaign design and execution
  • Passion for technology and business
  • Excellent attention to detail, strong communication skills and solid work ethic
  • Highly organized with excellent time and project management skills
  • Ability to balance multiple demands and thrive in a collaborative environment
  • AR/VR experience (preferred)
  • BA/BS Bachelor's Degree in Marketing or related field
  • MA/MS Master's Degree (preferred)
  • Manage all aspects of the demand generation strategy including research, program creation, budget, execution, stakeholder buy-in, and reporting
  • Create and execute Demand Gen programs that deliver results against strategic priorities that contribute to lead acquisition and pipeline growth
  • Formulate outbound-focused content for nurture campaigns, product education, news & updates, events, and other ad hoc initiatives
  • Leverage data and insights, and monitor campaign effectiveness to improve current strategies and identify new opportunities to increase pipeline and revenue
  • Launch nurture and re-engagement programs, activating existing contacts to convert to qualified leads
  • Partner closely with web and digital teams to develop inbound marketing and optimization strategies to drive more qualified leads to the website
  • Identify the personas and key target segments in our Demand Gen programs, ensure content we produce is aligned, and moves customers through each stage of the buyer's journey
  • Work closely with our Sales team to understand their enablers and blockers in closing deals, the stages of deal-making, and align our strategies to increase pipeline and accelerate funnel velocity
  • Defining a clear and actionable strategic direction for content
  • Identifying target audiences and key demographics, interests, and online behavior
  • Facilitating internal stakeholder interviews to identify business objectives and subject matter experts
  • Utilize primary and secondary research along with competitive intelligence to understand the buyer's journey, decision making criteria, competitor's messaging tactics, and effective content/messaging
  • Evaluating and implementing content tools and software that can help create and promote content
  • Preparing Content Marketing Plans: Corporate, product, audience-specific content marketing plans to support overall marketing and sales goals
  • Creating an Editorial Calendar
  • Lead SEO efforts
  • Developing and reporting data-driven insights that continuously improve the performance of content
  • Working with internal and third-party creators to ensure content is implemented in a manner consistent with defined strategy
  • Working with internal stakeholders to define, develop, and implement demand gen and content strategy frameworks, toolkits and guidelines, with the aim of building scalable, world-class demand gen and content engines
  • Coordinating closely with product, marketing, operations and legal teams to create content
  • Guiding best practices in grammar, messaging, terminology, and writing style

1,001-5,000 employees