Full-Time

Senior Data Analyst

Sem

Posted on 8/2/2024

Sojern

Sojern

201-500 employees

Travel marketing platform using AI insights

Data & Analytics
AI & Machine Learning

Senior

Remote in USA

Candidates must be able to live and work full-time in one of the listed states.

Category
Data Analysis
Data & Analytics
Required Skills
Data Structures & Algorithms
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Strong problem-solving and analytical skills to develop hypotheses, diagnose, and optimize campaigns running at scale for improved performance and margin.
  • Ability to rigorously dig into large datasets to identify patterns/insights and drive data-driven decision-making.
  • Intermediate/advanced level of proficiency in using analytical tools and techniques to gather, analyze, and interpret relevant data for informed decision-making including:
  • SQL expertise to extract and troubleshoot data from multiple sources.
  • Tableau expertise to visualize and communicate insight.
  • Spreadsheet usage (e.g. Microsoft Excel, Google Sheets) including pivot function and formulas.
  • 5+ years of relevant work experience with 2-4 years of extensive SEM platform expertise (Search Ads 360, Google Ads/Google Ads Editor, Microsoft Ads/Microsoft Ads Editor), including campaigns execution, keywords generation, performance evaluation against predefined goals, and improvement opportunities identification.
  • In-depth SEM knowledge of SEM campaign setup, structure, management, and optimization.
  • Strong verbal and written communication skills to collaborate effectively across teams and present findings to internal/external stakeholders, influencing product roadmaps and the development of machine learning systems.
  • Ability to collaborate across time-zones and adjust priorities as needed.
  • Strong attention to detail ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering.
  • Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics is required.
Responsibilities
  • Collaborate across functional teams, including Product Managers, Software Engineers, and Scientists to enhance the performance, delivery and efficiency of Sojern’s Artificial Intelligence marketing products.
  • Utilize analytical tools to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders to enhance SEM efforts.
  • Conduct comprehensive research and analysis to uncover opportunities for scaling SEM automation and optimization.
  • Stay informed about industry trends and changes in search engine algorithms to continuously refine and adapt strategies.
  • Assess and address performance opportunities within the product.
  • Collect feedback from peer analyst teams and provide training on new features/algorithms.
  • Execute AB testing and analyze results to inform data-driven decisions for ongoing optimization and automation.

Sojern operates a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform serves clients such as hotels, airlines, and tourist attractions by providing insights that enable them to identify and reach their target customers effectively. Sojern's tools allow businesses to deliver tailored marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance to maximize their budgets. Additionally, the platform includes features like customizable in-stay surveys and automated messaging to improve guest experiences and support staff. Sojern differentiates itself by focusing exclusively on the travel sector, offering specialized insights that help clients make informed marketing decisions. The company's goal is to empower travel businesses to enhance their marketing strategies and improve customer satisfaction.

Company Stage

Series D

Total Funding

$159M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with Cloudbeds enhances accuracy and tracking in digital marketing solutions.
  • Expansion into Europe broadens market reach for Guest Experience Solutions.
  • Partnership with Oracle Cloud Marketplace boosts real-time guest engagement capabilities.

What critics are saying

  • Agentic AI advancements may outpace Sojern's current AI-driven marketing solutions.
  • Integration with Cloudbeds and Oracle may not meet client expectations.
  • European expansion may face challenges due to differing local market conditions.

What makes Sojern unique

  • Sojern leverages AI and traveler intent data for targeted travel marketing solutions.
  • The platform offers multi-channel marketing to drive direct demand in the travel industry.
  • Sojern's Guest Experience Solutions enhance guest satisfaction with real-time data insights.

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Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Stock Options

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Company Equity

INACTIVE