Full-Time

Senior Data Analyst

Sem

Posted on 8/2/2024

Sojern

Sojern

201-500 employees

Travel marketing platform using AI insights

No salary listed

Senior

Remote in USA

Candidates must be able to live and work full-time in one of the listed states.

Category
Data Analysis
Data & Analytics
Required Skills
Data Structures & Algorithms
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Strong problem-solving and analytical skills to develop hypotheses, diagnose, and optimize campaigns running at scale for improved performance and margin.
  • Ability to rigorously dig into large datasets to identify patterns/insights and drive data-driven decision-making.
  • Intermediate/advanced level of proficiency in using analytical tools and techniques to gather, analyze, and interpret relevant data for informed decision-making including:
  • SQL expertise to extract and troubleshoot data from multiple sources.
  • Tableau expertise to visualize and communicate insight.
  • Spreadsheet usage (e.g. Microsoft Excel, Google Sheets) including pivot function and formulas.
  • 5+ years of relevant work experience with 2-4 years of extensive SEM platform expertise (Search Ads 360, Google Ads/Google Ads Editor, Microsoft Ads/Microsoft Ads Editor), including campaigns execution, keywords generation, performance evaluation against predefined goals, and improvement opportunities identification.
  • In-depth SEM knowledge of SEM campaign setup, structure, management, and optimization.
  • Strong verbal and written communication skills to collaborate effectively across teams and present findings to internal/external stakeholders, influencing product roadmaps and the development of machine learning systems.
  • Ability to collaborate across time-zones and adjust priorities as needed.
  • Strong attention to detail ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering.
  • Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics is required.
Responsibilities
  • Collaborate across functional teams, including Product Managers, Software Engineers, and Scientists to enhance the performance, delivery and efficiency of Sojern’s Artificial Intelligence marketing products.
  • Utilize analytical tools to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders to enhance SEM efforts.
  • Conduct comprehensive research and analysis to uncover opportunities for scaling SEM automation and optimization.
  • Stay informed about industry trends and changes in search engine algorithms to continuously refine and adapt strategies.
  • Assess and address performance opportunities within the product.
  • Collect feedback from peer analyst teams and provide training on new features/algorithms.
  • Execute AB testing and analyze results to inform data-driven decisions for ongoing optimization and automation.

Sojern provides a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform serves clients such as hotels, airlines, and tourist attractions by analyzing data to identify and target ideal customers. Sojern enables businesses to deliver effective marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance to maximize budget efficiency. Additionally, the platform offers tools to improve guest experiences, including customizable surveys and automated messaging to support staff. Sojern's goal is to empower travel businesses with insights that make their marketing efforts more effective.

Company Size

201-500

Company Stage

Series D

Total Funding

$163.5M

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for personalized travel experiences aligns with Sojern's AI-driven solutions.
  • 'Bleisure' travel trend offers opportunities for targeted marketing strategies by Sojern.
  • Mobile-first travel planning growth allows Sojern to enhance multichannel marketing solutions.

What critics are saying

  • Google's dominance in travel search may limit Sojern's market share.
  • Rapid tech changes and shrinking DMO budgets could reduce spending on Sojern's services.
  • Agentic AI emergence may disrupt traditional marketing strategies, affecting Sojern's offerings.

What makes Sojern unique

  • Sojern leverages AI and traveler intent data for targeted travel marketing solutions.
  • The platform offers multi-channel marketing to optimize client engagement and conversions.
  • Sojern's guest experience tools enhance satisfaction with automated messaging and in-stay surveys.

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Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Stock Options

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

2%
TTG Asia
Mar 11th, 2025
Sojern launches fully managed e-mail marketing service for hoteliers

Sojern launches fully managed e-mail marketing service for hoteliers.

PhocusWire
Feb 4th, 2025
Destinations Struggling With Digital Marketing Evolution

Destination marketing organizations (DMOs) are juggling challenges including technological change and measuring return on investment from promotional initiatives, according to a report from Sojern.“From juggling the complexity of multichannel campaigns to meeting the needs of various stakeholders, DMOs are under constant pressure to deliver meaningful results,” the travel marketing specialist said in its State of Destination Marketing 2025 report. “The hurdles facing DMOs in digital marketing today are uniquely complex. With shrinking budgets, rising expectations and rapid technological change, the stakes have never been higher.”

PhocusWire
Jan 16th, 2025
Travel Marketing Experts On Google'S Dominance In The Face Of Ai

Google made headlines earlier this week when a regulatory body in the United Kingdom launched an investigation into its online search domination.And questions around the search giant's power have been circulating for some time. At The Phocuswright Conference in November, Lorraine Sileo, senior analyst and founder of Phocuswright research, questioned whether Google’s standing is under threat as technology evolves, shaking up the retailing space and search. Industry leaders joined her on a panel titled “Travel's Tech-Driven Retail Revolution” to share their thoughts.Kristen Dalton, president of Tripadvisor, said she believes Google is well-positioned to play a “really compelling role” in generative search.But Dalton doesn’t think the doors are closed to competition

PhocusWire
Dec 18th, 2024
Ai Agents In Development Demonstrate The Potential For Travel

The agentic artificial intelligence era is coming and the travel. industry needs to keep up. That was the message from a session entitled A. Glimpse of the New Age(nts) at The Phocuswright Conference  in Phoenix.Michael Gulmann, founder and CEO of <a href="https://www.ottotheagent.com/" ek-link="true" title="Otto

PR Newswire
Nov 4th, 2024
Sojern and Cloudbeds Announce New Integration at World Travel Market 2024

This strategic partnership means that Sojern's built-for-travel digital marketing and guest experience solutions are fully integrated with Cloudbeds' system and deliver industry-leading accuracy and tracking capabilities.

INACTIVE