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Full-Time

Senior Data Analyst

Sem

Confirmed live in the last 24 hours

Sojern

Sojern

201-500 employees

Travel marketing platform using AI insights

Consumer Software
AI & Machine Learning

Senior

Remote in USA

Category
Data Analysis
Data & Analytics
Required Skills
Data Structures & Algorithms
SQL
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Strong problem-solving and analytical skills to develop hypotheses, diagnose, and optimize campaigns running at scale for improved performance and margin.
  • Ability to rigorously dig into large datasets to identify patterns/insights and drive data-driven decision-making.
  • Intermediate/advanced level of proficiency in using analytical tools and techniques to gather, analyze, and interpret relevant data for informed decision-making including:
  • SQL expertise to extract and troubleshoot data from multiple sources.
  • Tableau expertise to visualize and communicate insight.
  • Spreadsheet usage (e.g. Microsoft Excel, Google Sheets) including pivot function and formulas.
  • 5+ years of relevant work experience with 2-4 years of extensive SEM platform expertise (Search Ads 360, Google Ads/Google Ads Editor, Microsoft Ads/Microsoft Ads Editor), including campaigns execution, keywords generation, performance evaluation against predefined goals, and improvement opportunities identification.
  • In-depth SEM knowledge of SEM campaign setup, structure, management, and optimization.
  • Strong verbal and written communication skills to collaborate effectively across teams and present findings to internal/external stakeholders, influencing product roadmaps and the development of machine learning systems.
  • Ability to collaborate across time-zones and adjust priorities as needed.
  • Strong attention to detail ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering.
  • Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics is required.
Responsibilities
  • Collaborate across functional teams, including Product Managers, Software Engineers, and Scientists to enhance the performance, delivery and efficiency of Sojern’s Artificial Intelligence marketing products.
  • Utilize analytical tools to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders to enhance SEM efforts.
  • Conduct comprehensive research and analysis to uncover opportunities for scaling SEM automation and optimization.
  • Stay informed about industry trends and changes in search engine algorithms to continuously refine and adapt strategies.
  • Assess and address performance opportunities within the product.
  • Collect feedback from peer analyst teams and provide training on new features/algorithms.
  • Execute AB testing and analyze results to inform data-driven decisions for ongoing optimization and automation.

Sojern operates a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform provides insights that enable clients, such as hotels, airlines, and tourist attractions, to identify and reach their target customers effectively. By analyzing data, Sojern helps businesses deliver tailored marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance. This ensures that marketing efforts are directed at the right audience at the right time, maximizing the effectiveness of their budgets. Additionally, Sojern offers tools to improve the guest experience, including customizable surveys and automated messaging to support staff. The company's goal is to empower travel businesses to make informed marketing decisions and improve their overall performance.

Company Stage

Seed

Total Funding

$173.9M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-13%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Sojern's expansion into Europe and integration with Oracle Cloud Marketplace indicate strong growth and increased market penetration.
  • The acquisition of VenueLytics and the subsequent enhancement of their Guest Experience Solutions demonstrate Sojern's commitment to innovation and improving client offerings.
  • The establishment of the Destinations Advisory Board and partnerships with influential industry leaders highlight Sojern's strategic positioning and thought leadership in the travel marketing sector.

What critics are saying

  • The travel industry is highly susceptible to global events like pandemics and economic downturns, which can significantly impact Sojern's client base and revenue.
  • Integrating new acquisitions and expanding into new markets can pose operational challenges and strain resources.

What makes Sojern unique

  • Sojern leverages AI and data science specifically for the travel industry, providing highly targeted insights and marketing solutions that general marketing platforms cannot match.
  • Their integration with Oracle Cloud Marketplace and partnerships with platforms like Visual Matrix and GetYourGuide enhance their service offerings and market reach.
  • Sojern's focus on enhancing guest experiences through tools like customizable in-stay surveys and automated messaging sets them apart from competitors who primarily focus on pre-booking marketing.