Area Leader

Is this job for you?

The Area Leader is a multi-unit business owner responsible for leading a portfolio of stores through people leadership, merchant leadership, area strategy, enlightened hospitality, and operational excellence.

This role balances inspirational leadership with disciplined execution—driving profitable growth, exceptional customer experience, and strong leadership bench across the area.

People Leadership

Drives Vision and Leadership
Model Faherty style guide and personal appearance standards.
Foster psychological safety to encourage open dialogue and courageous feedback across the area.
Maintain Home Store as a Hub of Excellence.

Builds and Develops Leadership Bench
Build bench talent and lead people casting.
Own succession planning and development.

Merchant Leadership

Product and Market Understanding
Understand product strategy by market.
Leverage store tiering, merch reporting, and analytics.

Visual Merchandising Leadership
Audit and elevate VM execution to drive sell-through and brand consistency.
Own inventory flow & floor strategy.

Area Strategy

Business Performance
Maintain profitability goals across the area.
Drive comp leverage vs. LY.

Community and Market Strategy
Build localized in-store event strategy.
Conduct competitor analysis.

Hospitality (CX Leadership)
In every store visit and interaction, setting the tone for guest connections.
Champion enlightened hospitality.
Elevate customer interactions.
Monitor CX reviews and reputation management.
Drive OneShop adoption.

Operational Excellence

Operational Leadership
Drive task compliance and completion.
Uphold professional communication standards.
Ensure survey participation.
Lead OMNI excellence.

Leadership Profile

• Acts as a business owner.

• Merchant-minded and customer-obsessed.

• Data-driven and analytically curious.

• Coaches with clarity, consistency, and care.

• Models Faherty values daily.

Why us you ask!

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount

If you are a California resident, please review the additional privacy disclosures available in our Privacy Policy, which provides a summary of how we collect, use, disclose, and share personal information about you and explain your rights under the California Privacy Rights Act ("CPRA") in our Notice to California Residents. 

A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we’re dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we’re committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone — and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively — and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

1. Always Innovate, constantly seeking creative ways to improve and drive forward.
2. Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.
3. Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.
4. Harness the Power of Positivity, even when things get tough we’re leading with optimism and resilience in every interaction with our team, customers, and communities.
5. Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.

Remain compassionate. Stay focused. Seek joy. Let’s make the world a better place!

New York City Pay 85000 - 110000 USD