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Octal Philippines

Senior Paid Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeMakati, Metro Manila, PhilippinesHybrid

About the Job

Requirements

  • A bachelor's/college degree in Marketing, Statistics, Data Science/Analytics, or a related field is required.
  • At least 5–7 years of experience in digital marketing, including at least 2 years in a leadership or managerial role.
  • A proven track record of managing large-scale paid media budgets and delivering measurable business results is required.
  • Knowledge of Google Workspace is required.
  • Strong professional written and verbal communication skills are required.
  • Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment is required.
  • Expertise in Meta Ads, Google Ads, and TikTok Ads is required.
  • Knowledge of other paid advertising platforms such as LinkedIn, X, Spotify, and emerging platforms is required.
  • Intermediate to expert-level experience with Google Analytics, Google Suite, Google AdWords, Microsoft Excel or Google Sheets, Meta Business Suite, Meta Ads Manager, data analysis, and A/B testing is required.
  • Knowledge of conversion rate optimization techniques and marketing principles is required.
  • Account management, people management, and project management skills are required.

Responsibilities

  • Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
  • Align paid media initiatives with overall marketing and business objectives, ensuring return on investment and return on ad spend targets are met.
  • Lead media planning and budget allocation to maximize efficiency and profitability.
  • Direct end-to-end campaign execution, including keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
  • Monitor key performance indicators and performance metrics, proactively optimizing campaigns to achieve growth targets.
  • Implement A/B and multivariate testing to continuously improve campaign performance.
  • Translate data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.
  • Deliver strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.
  • Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to coordinate paid media campaigns.
  • Integrate paid media into the broader marketing mix and coordinate across channels.
  • Serve as a senior point of contact for clients, manage expectations, present strategies, and lead pitches.
  • Communicate campaign progress, objectives and key results, and strategic recommendations to leadership and stakeholders.
  • Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.
  • Standardize processes, tools, and reporting frameworks to improve team efficiency and consistency.
  • Manage a team of specialists to deliver measurable growth.
  • Oversee campaign planning, performance analysis, and client relationships; monitor budgets, assess overspending risks, and implement controls to maximize efficiency and return on investment.

Desired Qualifications

  • Project management experience is preferred.

About the Company

Octal Philippines

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