Full-Time

Vice President – Marketing Science Analytics

Customer Engagement Team

Analytic Partners

Analytic Partners

501-1,000 employees

Global marketing analytics consulting & software

No salary listed

Texas, USA + 2 more

More locations: Dallas, TX, USA | United States

Hybrid

Category
Consulting (2)
,
Required Skills
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Bachelor’s degree or higher, with preferred major in one of these fields or related field: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing
  • 15-20+ years of experience with marketing mix modeling, unified measure­ment, digital media analysis, business focused analytics, advertising effectiveness analysis or other related statistical modeling experience
  • Proven success with customer delivery of advanced analytics programs
  • Highly analytical with strong problem-solving skills and attention to detail
  • Strong Project Management skills with the ability to organize and prioritize schedules
  • Experience managing and leading other people leaders and teams, to perform and achieve their full potential
  • Experience leading a customer portfolio, and working with senior customer stakeholders & C-suite
  • Experience leading customer renewal strategy and contracting
  • Experience leading upselling and growing a customer’s scope of work
  • Experience managing and leading a P&L
  • The ability to travel domestically and/or internationally
  • Excellent verbal and written communication skills
  • Proficient working knowledge of Microsoft PowerPoint and Excel
Responsibilities
  • Advise and partner with large, well-known businesses, many of which are Fortune 500 or 100 companies. Your work will help influence their strategic and tactical planning for marketing and beyond, creating growth opportunities which are measured in the tens of millions of dollars.
  • Develop relationships with our customers and meet with senior audiences, from brand managers to media directors to head of analytics to CMOs, CFOs and CEOs.
  • Learn, measure, and be an expert on marketing, from the basics to contributing to the latest innovations and developments.
  • Our impactful insights are derived from our ability to build accurate and predictive models. A deep understanding of our customers’ data and business, in combination with our customized approach, allows us to “solve the puzzle” of what drives sales, profit customer accounts, brand health, or whatever it is our customer wants to do more of.
  • You will work as part of a team, spending a portion of your day collaborating with colleagues and customers and part of your day working independently. AP is committed to providing training through our immersive, onboarding Bootcamp which provides the technical and conceptual framework for applying these skills. Ongoing training from the latest methodologies to career development allows employees to grow and thrive at Analytic Partners.
  • Strategically manage a portfolio of accounts (Customer Portfolio commensurate to VP level) and provide thought leadership to delight the customer; Understanding customer business objectives and provide tactical insights and recommendations for analytic engagements including but not limited to Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Touchpoint Analytics/Cross Media Attribution, Pricing Strategy, Customer Analyses and Marketing Spending Optimization. Understand the differences and bridge gaps between various types of research & customers insights.
  • Manage towards revenue goals, work with customer to identify white space and mutually beneficial opportunities to incrementally build the analytics program with the customer(s) through either new analytic techniques or regional expansion; collaborate with CET partners and Finance to keep financial systems up to date.
  • Contribute to the company’s overall growth by supporting and collaborating with the business development function to drive new customer acquisition and lead generation activities.
  • Work closely with our Product Team’s Commercial Success function to drive customer adoption of our technology platform.
  • Partner with other CET Director and VP account leadership across regional offices to ensure sufficient and balanced resourcing for active and planned revenue.
  • Hands on Project Team leadership and time management to ensure timely and effective project deliverables. Drive objectives by communicating and managing expectations; planning, monitoring, appraising, and reviewing progress; anticipating and resolving potential issues with internal and customer partners. Steward for analytic and data tracking processes; create documentation to ensure consistency and assess opportunities for improvements.
  • Train and coach new & existing team members, guiding career growth and leading performance management discussions.
  • Employ and leverage results from sophisticated analytic methodologies to help customers work through challenging marketing planning issues and business questions, working closely with internal project managers.
  • Hands on presentation development and in-person delivery of action-oriented, insightful analytical presentations and meta-analyses. Provide expert consultative advice to customers; Business acumen: know how to talk about our business and explain/train marketing measurement through advanced analytics to customers; Business delivery: can talk through reports & findings with a high degree of knowledge & confidence.
  • Lead and/or contribute significantly to internal corporate initiatives to drive a culture of agility and organizational efficiency for scalability; including the evolution of business processes scoping and establishing repeatable processes and best practices to scale the business.
  • Lead by example; Communicate, embody, and advocate for Analytic Partners vision and values. Support and drive a culture of accountability, empowerment and engagement while recognizing and appreciating diverse needs.

Analytic Partners provides marketing analytics services and software to help brands optimize marketing performance and grow. It blends consulting and software, including Commercial Analytics and traditional marketing mix modeling, to turn marketing data into forward-looking decisions; clients share spend and sales data, and analysts build models, run what-if scenarios, and deliver actionable recommendations. The firm differentiates itself by combining rigorous analytics with hands-on consulting and a global reach to offer end-to-end, holistic insights across channels with a strong emphasis on customer success. Its goal is to help brands optimize marketing investments, boost ROI, and achieve sustainable revenue growth.

Company Size

501-1,000

Company Stage

Private

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Andy Ford's APAC appointment on April 17, 2026, drives regional client growth.
  • Analyx acquisition in January 2025 bolsters Europe after Magic Numbers buy.
  • ANA partnership on February 27, 2025, expands to Fortune 500 advertisers.

What critics are saying

  • Google ends third-party cookies by end-2026, dropping MMM accuracy 25-40%.
  • BlackCurve's AI pricing analytics steals retail clients with 20-30% faster ROI.
  • Real-time AI platforms like Measured capture 30% more CPG clients in 18-24 months.

What makes Analytic Partners unique

  • Commercial Analytics surpasses traditional MMM with holistic forward-looking decisioning.
  • ROI Genome aggregates insights from 1,000+ brands across 50+ countries.
  • GPS Enterprise integrates partners like Google, Meta, Amazon, and YouGov.

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Company News

M+AD!
Mar 10th, 2026
Arrivals & Departures: Analytic Partners appoints Andy Ford to senior APAC role

Arrivals & departures: Analytic Partners appoints Andy Ford to senior APAC role. AUCKLAND, Today: Analytic Partners has strengthened its APAC leadership team, appointing marketing analytics leader Andy Ford to the newly created role of Associate Vice President. The appointment reflects the company's continued growth in Australia and its focus on building deeper partnerships with clients across the region. Ford brings more than two decades of experience across marketing science, data intelligence and commercial strategy. He previously helped establish and grow Meta's marketing science unit across Australia and APAC, and most recently served as Head of Data Intelligence & Measurement at Coles 360. In the new role, Ford will focus on strengthening client service and account leadership in Australia while supporting brands navigating an increasingly complex media and measurement landscape. "His appointment is a significant milestone in our APAC growth story and I'm excited to see the positive effects his unparallelled expertise will have on our clients." - Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners The appointment comes as demand grows among Australian organisations for more advanced marketing measurement and analytics solutions. Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners said, "I've worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC. "As we continue to scale in Australia and the wider region, this appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support. "His appointment is a significant milestone in our APAC growth story and I'm excited to see the positive effects his unparallelled expertise will have on our clients." The hire follows other regional investments by Analytic Partners, including the recent promotion of Paul Sinkinson to Managing Director of Australia and Asia. "I've long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market." - Andy Ford Andy Ford said, "I've long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market. "Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I'm excited to bring experience to help clients unlock more value and clarity from their marketing investments. "I'm especially looking forward to working closely with clients with the autonomy and pace needed to turn good measurement into real commercial action- which is where the real impact happens. "In a rapidly evolving market, marketers need trusted, agile partners who can help them make confident, evidence-based decisions. "The future health of our marketing industry relies on more trusted measurement, which is exactly what Analytic Partners provide," Ford added. Analytic Partners was recently recognised as a Leader by Forrester Wave and again named a Leader in the Gartner Magic Quadrant for Marketing Mix Modelling Solutions, highlighting the company's continued leadership in commercial analytics.

Analytic Partners
Feb 24th, 2026
Analytic Partners Identifies '5 Forces Shaping Marketing Budget Decisions in 2026'

Analytic Partners identifies '5 Forces Shaping Marketing Budget Decisions in 2026' New research shows Commercial Analytics Emerging as Primary Source of Truth Among $1B+ Advertisers MIAMI, FL - February 24, 2026: Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at enterprise-level ($1B+) advertisers, the report sets the standard for enterprise-wide decisioning by revealing how top brands are moving beyond "more data" toward faster, context-rich commercial growth. This preview report offers an exclusive look at key trends ahead of the full 2026 State of Commercial Decisioning Survey, launching later this year. The early findings provide credible, decision-ready evidence that enables marketing leaders to influence high-impact commercial outcomes across the enterprise. "For more than 25 years, we've partnered with the world's leading advertisers and have seen a consistent pattern: brands that embed analytics into how decisions actually get made see five times more growth, act with greater confidence, and adapt more effectively to change," said Nancy Smith, President and CEO of Analytic Partners. "These early findings from our 2026 State of Commercial Decisioning Survey reinforce what experience has long shown us - when leaders have a clear, context-rich source of truth, they can stop defending their budgets and start evolving their strategies to drive enterprise-wide value and long-term growth." These findings independently validate what Analytic Partners has observed for decades through ROI Genome(R), the company's proprietary intelligence layer built on insights from 1,000+ brands across 50+ countries and 100s of billions in spend. Unlock Growth with Analytic Partners ROI Genome(R) Insights, launched earlier this year, is a comprehensive guide for modern marketers building and evolving successful measurement programs. * Marketing Mix Modeling / Commercial Analytics emerge as the "source of truth": Econometric frameworks are now the foundation for high-stakes budget allocation, pricing, and promotion decisions. * Data remains a key limiter: Despite advances, data fragmentation and privacy constraints hinder marketing investment agility. The solution isn't just more data - it's smarter, context-rich decisioning. * External factors are critical: Leading advertisers cite the need for analytics that reflect real-world market conditions, not just internal metrics. Context is king in 2026. "In an increasingly noisy measurement landscape, senior decision-makers continue to return to a trusted anchor: econometric approaches like Commercial Analytics are a 'source of truth' for major budget decisions," said Jason McNellis, Vice President, Commercial Analytics Ambassador at Analytic Partners. "This is not a casual pulse check. It's a rigorous view into how senior leaders make high-stakes budget decisions, based on 455 executives and a verified sample designed to protect privacy while ensuring respondent authenticity." The full 2026 State of Commercial Decisioning Survey, launching later this year, will deliver a comprehensive, data-driven view into how leading organizations are modernizing their decision frameworks and maximizing marketing ROI in a rapidly changing environment. Be among the first to receive the full 2026 State of Commercial Decisioning Survey! Register now for early access and exclusive insights. About Analytic Partners. Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands worldwide. Analytic Partners, Inc. provide adaptive solutions that deepen business understanding and enable right-time planning and optimization - for marketing and beyond. Analytic Partners, Inc. turn data into expertise so its customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com. For press inquiries and further information, please contact: Jonathan Sanchez, Vice President of Marketing, Analytic Partners [email protected].

Procurement Magazine
Feb 27th, 2025
Analytic Partners Announces Strategic Partnership with Association of National Advertisers

MIAMI, Feb. 27, 2025 /PRNewswire/ - Analytic Partners, a global leader in Commercial Analytics, proudly announces an exclusive strategic partnership with the Association of National Advertisers (ANA).

B&T
Jan 9th, 2025
Analytic Partners Locks In For 2025 With Analyx Acquisition

Analytic Partners locks in for 2025 with Analyx acquisition.

PR Newswire
Jan 9th, 2025
Analytic Partners Acquires Analyx for Expansion

Analytic Partners has acquired Analyx, a marketing analytics firm with offices in Germany and Poland, to strengthen its market position in Europe. This acquisition enhances Analytic Partners' Commercial Intelligence capabilities and follows its 2024 acquisition of Magic Numbers in the UK. Analyx has analyzed €5 billion in marketing spend over the past year. The acquisition aligns with both companies' missions to provide advanced data science and decision-support tools globally.