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Terrible's to reopen Primm Valley Casino today. Primm property will reopen with 422 gaming machines. Three weeks after securing a transfer of operations, Nevada gaming and convenience-store company Terrible's has announced the official reopening of the Primm Valley Casino, today, July 22. It will reopen with 422 gaming machines, 250 rooms, a William Hill Sports Book, a sports bar, and a 24/7 quick-bites eatery. Terrible's said: "Since gaining access to the property when Terrible's assumed management control on July 5, hundreds of team members from Primm Valley Casino, alongside their fellow dedicated employees from across the Terrible's network, have worked around the clock to bring the iconic Nevada property back to life for its guests." The reopening will see speeches from Bryan Breeden, Terrible's Vice President of Advertising and Marketing, Mark Bennett, Vice President of Gaming Operations, and Cory Clemetson, grandson of Primm Founder Ernie Primm and President of the Primm South Real Estate Company. The property's previous owner, Affinity Interactive, said on May 5 that it would permanently close its operations at all three Primm hotel-casino properties, namely Primm Valley Casino, Buffalo Bill's and Whiskey Pete's. On July 5, it transferred management of the three assets from Affinity Interactive's subsidiary, the Primadonna Company, to Terrible's. Terrible's added: "Primm occupies a unique place in Nevada's history and in the minds of millions of travelers who have passed through this gateway community over the decades. We see tremendous opportunity to help restore energy, excitement, and momentum to these properties through our operational partnership with the Primm family." "Our immediate priority is ensuring continuity for the current employees, residents, guests, and business partners while establishing a solid foundation for future growth. From day one, our team will be focused on improving operations, enhancing the customer experience, and identifying opportunities to invest in the properties and surrounding amenities." "We believe Primm can once again become one of the most vibrant travel destinations on Interstate 15, and we are excited to begin that journey. Our goal is simple: when travelers cross the state border, we want Primm to be the first stop where the Nevada experience begins and the final stop on the way home, leaving lasting memories and a strong desire to return."

Primm Valley Casino has official reopening date under Terrible's leadership. FILE - Primm Valley Resort & Casino located in Primm Nevada, near the Nevada-California state line Posted 1 hour and 18 minutes ago PRIMM (KTNV) - Not even three weeks after the transfer of operations was completed, Terrible's has announced an official reopening date for the Primm Valley Casino. The stateline destination will reopen under the new ownership on Wednesday, July 22 at 12 p.m. The doors will open to the public after brief announcements from Terrible's leadership as well as Cory Clemetson, grandson of Primm founder, Ernie Primm, and president of the Primm South Real Estate Company. This reopening comes after the previous operating company announced back in May it would close operations at multiple properties in Primm. The original closure date was set for July 4, 2026. WATCH | Employees left scrambling after closure of remaining Primm resort destinations Since gaining access to the property when Terrible's assumed management control on July 5, hundreds of team members from Primm Valley Casino, alongside their fellow dedicated employees from across the Terrible's network, have worked around the clock to bring the iconic Nevada property back to life for its guests. JUNE 2026 | Terrible's enters agreement with Primm family to keep stateline businesses open The property will reopen with 422 gaming machines, 250 rooms, a William Hill Sports Book, a sports bar, and 24/7 quick-bites eatery. In addition, there will be no resort fees, and all previously held rewards tiers earned by returning customers will be matched. Starting Wednesday, Terrible's will launch new promotions and rewards for both new and returning gaming customers. WATCH'Used to be jumping': Nevadans reflect on Primm properties closing

Primm avoids ghost town fears with Terrible's operation deal. Mon, July 6, 2026 at 6:21 PM Updated Mon, July 6, 2026 at 7:28 PM Primm, a small oasis community on the California state line, is no longer facing the prospect of becoming a modern-day ghost town after a deal was finalized to sell several local properties to Terrible's. (KSNV) LAS VEGAS (KSNV) - Primm, a small oasis community on the California state line, is no longer facing the prospect of becoming a modern-day ghost town after a deal was finalized to shift several local properties to Terrible's. Affinity Gaming announced plans in May to close its Primm operations, raising concerns about what would happen to the community and the people who work and live there. The finalized deal means several properties in Primm, including the Primm Valley Resort and Casino, was transitioned to Terrible's, easing uncertainty for about 300 employees. Dominic Jenkins, who works at what was the Primm Center and now works for Terrible's, said the transition moved quickly once the deal was finalized. "I feel great! We don't have to scramble around and find housing or another job, so... it's a good feeling," Jenkins said. He described how fast changes were made at the store. "We had to wrecking ball this place. We took the aisles down. We ordered stuff. It all came in one day. We did everything in one day," Jenkins said. Deal finalized to sell key Primm properties to Terrible's, easing closure fears The transition was still underway this afternoon at the market that serves the Desert Oasis Apartments, where Jenkins and hundreds of other Primm employees live. Retail manager Robert Guillen said the focus has been on bringing operations in line with Terrible's expectations. "Really, just training our staff, getting our store up to standards," Guillen said. Guillen said the changeover involved multiple departments and systems, including replacing the computers behind the counter. "We had all of our stakeholders - all hands on deck from marketing, I-T, our operations folks such as myself, h.r. to transition all of the team members," he said. UNLV gaming historian David Schwartz said Primm's decline began with the expansion of tribal gaming in California, but he believes Terrible's is positioned to reinvent the area, including reopening the casino at Primm Valley Resort and Casino and determining what to do with other acquisitions such as Buffalo Bill's, home to the "Desperado" rollercoaster, as well as the truck stop and Whiskey Pete's across the freeway. "I think a lot of it's looking beyond what's happened in the past," Schwartz said. Schwartz said the outcome will depend on how Terrible's markets the destination and what it offers visitors. "I think a lot of it does depend on how they market it and what attractions they have there; people will travel to go to things," he said. He added, "If it's just, well, here's the same slot machines you can play an hour closer to home, maybe not, but if it's, well, here's something different, maybe." Terrible's also now owns the lotto store in Primm, a point local radio host Ryan Hunter of the "Road Show" on Coyote Country FM called important for the community's future. "I think it's awesome they saved it. But here's what I want Vegas to know. We have to come here and support it now," Hunter said. "If Terrible's is going to save it and the jobs, we have to do our part," he said. The state of California had a strong interest in keeping the Primm lotto store open because it ranks No. 1 in sales among all lottery stores in the state. SPONSORED CONTENT MORE TO EXPLORE