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American Family Insurance Group

Property and casualty insurance provider

Competitive Intelligence Product Analyst

Corporate StrategyConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Demonstrated experience providing customer-driven solutions, support, or service.
  • Demonstrated experience with PC software applications and Microsoft Office products.
  • Solid knowledge and understanding of insurance product design and underwriting concepts in the area of expertise.
  • Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
  • Basic knowledge and understanding of project management methodologies, practices, techniques, and tools.
  • At least 5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
  • A bachelor's degree and qualitative or quantitative analytical knowledge.
  • Experience with Tableau, Power BI, or other programming, data-query, or reporting tools.
  • Advanced skills in Microsoft Excel and PowerPoint.
  • Willingness to travel up to 10%.

Responsibilities

  • Enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home and Auto Monthly Business Review rate slides and commentary, the SLT P&O CI results top-line slides, and the Results Week/QBR industry section.
  • Contribute to strategic competitive intelligence capabilities, including competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
  • Use internal competitive indices to generate repeatable, comparable insights across deliverables, with interpretive commentary connecting index movement to market and competitor actions and performance implications.
  • Create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors.
  • Develop and maintain quarterly business partner competitive updates, owning the standard competitive intelligence backbone of consistent visualizations, comparative positioning views, and summary scorecards showing AmFam’s competitive position versus each partner’s defined competitor set.
  • Serve as an embedded competitive intelligence resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
  • Complete ad hoc requests focused on countrywide filing research for home and auto lines, translating requests into clear analytic output and recommendations.

Desired Qualifications

  • A graduate degree and/or CPCU designation is preferred.
  • Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global, and/or LexisNexis InsurQuote is preferred.

About the Company

American Family Insurance Group

Property and casualty insurance provider

American Family Insurance Group offers property and casualty insurance across personal and commercial lines. It uses a diversified distribution model, including acquisitions like Bold Penguin, to reach more customers and offer both its own products and those of partners. This approach broadens access to insurance and expands service offerings beyond a single product line. The goal is to grow into a wider, more integrated insurer through multiple channels and partnerships.

Company size
10,001+
Company stage
Debt Financing
Total funding
$300M
Headquarters
Madison, WI
Founded
1927

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