Full-Time
Peer-to-peer car sharing platform
CA$54k - CA$67k/yr
Toronto, ON, Canada
Hybrid
Hybrid role; in-office 3 days/week (Mon, Wed, Thu) in Toronto.
Turo is a peer-to-peer car sharing platform that lets private car owners rent out their vehicles to others. Owners list their cars with set prices and availability, and renters browse listings to book a vehicle for a chosen period. The platform handles the payment, insurance coverage, and customer support, making the transaction smooth for both sides. Turo earns revenue by taking a percentage of each rental and offering optional premium insurance packages. The service differentiates itself with a wide range of vehicles, from everyday cars to luxury and specialty options, and by providing a convenient, community-driven alternative to traditional car rentals. Its goal is to connect owners with people who need temporary car access, making car sharing a flexible and cost-effective option within the sharing economy.
Company Size
1,001-5,000
Company Stage
Post IPO Equity
Headquarters
San Francisco, California
Founded
2009
Help us improve and share your feedback! Did you find this helpful?
People at Turo who can refer or advise you
Health Insurance
Dental Insurance
Vision Insurance
Company Equity
Phone/Internet Stipend
Paid Vacation
Parental Leave
Hybrid Work Options
Paid Holidays
Professional Development Budget
Siblings Michael Rumph and Darlene Person launched JDM Whipz, a Turo car-sharing business in metro Atlanta, in February 2023, starting with their late mother's Toyota Corolla. Within two years, the company grew to a 13-vehicle fleet generating six-figure annual profits. The pair purchased most vehicles with cash at wholesale auctions, with Rumph holding a dealer's licence. They reinvested all early revenue into expanding the fleet, growing from one to 10 cars in their first year whilst both worked full-time jobs. Rumph now manages the business full-time after leaving his IT career. Operating on Turo's 60% protection plan, they focus heavily on customer service and have created their own website to showcase their entire fleet, as Turo's search doesn't display business names.
Turo launches long-term car rental. The peer-to-peer car rental platform Turo is officially getting into long-term rentals. Founded in 2009 under the name Relay Rides and renamed Turo in 2015, the American company has capitalized on the popularity of the gig economy and car sharing to offer an alternative to traditional rental companies. Until now, it has been used mainly for short-term rentals between individuals via a mobile app. The company is now offering the possibility to rent cars from private owners for periods of one month or more. Renters will be able to browse an inventory of vehicles offered by owners willing to rent them on a monthly basis, with the option of "paying for their reservations in monthly installments, seeing the all-inclusive price up front," according to the company's press release. Turo claims to meet the needs of new consumers who prefer to have access to a car on a long-term basis rather than owning one, due to rising purchase prices, increased insurance premiums, and repair costs. The company has conducted its own study which states that 44% of vehicle owners in Canada would be more interested in having access to a vehicle over an extended period of time than having to bear the financial burden that comes with ownership. Access to vehicles, without too much commitment. "Canadians are rethinking what it means to 'own' a car," said Bassem El-Rahimy, Head of Turo Canada. "In today's economy, flexibility matters from those navigating job changes, to remote workers relocating temporarily, to couples or retirees whose lifestyles are evolving. People want access to a car when they need it, without the financial strain or long-term commitment that comes with ownership." Evidently, owners who list vehicles on the platform will have to plan for maintenance and even roadside assistance in order to keep the rented vehicle in good condition for the duration of the term. As for renters, they will need to take out insurance (provided by Turo or otherwise) in order to have adequate coverage for the vehicle. The platform offers an interesting advantage for those who want to change vehicles every month or every year, for example. But it will also be necessary to pay attention to the total monthly payments, which can quickly add up depending on the vehicle. Guideautoweb briefly browsed the Turo platform and found several hundred renters appear to have made their vehicles available to long-term renters in the Toronto area.
Turo, the world's largest peer-to-peer car-sharing marketplace, has launched a significant global collaboration with Skyscanner, aiming to enrich the trip-planning experience for travellers across Australia, the United Kingdom, the United States, and Canada.
Uber and Turo teamed up to launch a free pool truck experience.
Turo Inc is excited to announce that Turo has agreed to acquire select assets from Kyte, a pioneering on-demand car rental platform.